Affective Routing and Navigation
Grape Up collaborates with a luxury sports client to create a user-friendly navigation system based on driver emotions.
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Enhancing car navigation through driver emotions
Our client continuously develops innovative ideas to enhance their luxury sports offerings. One of their research team’s ideas involves creating a new routing mechanism based on driver emotions.Grape Up collaborates with a luxury sports client to create a user-friendly navigation system based on driver emotions.
Grape Up has taken on the responsibility of developing a user-friendly navigation system for both web browsers and mobile devices. Additionally, we are assisting with the design and implementation of a machine-learning model used to predict the emotional value of each road segment.
Changing the weight of the route segments has resulted in the generation of two routes: the fastest route and the happiest route. We are currently working together with the client’s team to evaluate the solution on various roads and also preparing a scientific paper to explain our discoveries and the solution we’ve developed.
