Affective Routing and Navigation



Grape Up collaborates with a luxury sports client to create a user-friendly navigation system based on driver emotions. 


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Enhancing car navigation through driver emotions


Our client continuously develops innovative ideas to enhance their luxury sports offerings. One of their research team’s ideas involves creating a new routing mechanism based on driver emotions.Grape Up collaborates with a luxury sports client to create a user-friendly navigation system based on driver emotions.

Grape Up has taken on the responsibility of developing a user-friendly navigation system for both web browsers and mobile devices. Additionally, we are assisting with the design and implementation of a machine-learning model used to predict the emotional value of each road segment.

Changing the weight of the route segments has resulted in the generation of two routes: the fastest route and the happiest route. We are currently working together with the client’s team to evaluate the solution on various roads and also preparing a scientific paper to explain our discoveries and the solution we’ve developed.



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The controller of the data within the scope provided above is Grape Up Spółka z ograniczoną odpowiedzialnością with its seat in Żółkiewskiego 17A, 31-539 Kraków, Poland, KRS no. 0000513816. The data will be processed in order to contact you and in case you give us your consent - to provide information about our products and services. You have the right to access the data, to receive copies, to rectify, delete or demand to limit their processing, to object to processing and to withdraw your consent for marketing contact – by sending us an e-mail: info@grapeup.com. For full information about processing of personal data please visit Privacy Policy.


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The controller of the data within the scope provided above is Grape Up Spółka z ograniczoną odpowiedzialnością with its seat in Żółkiewskiego 17A, 31-539 Kraków, Poland, KRS no. 0000513816. The data will be processed in order to contact you and in case you give us your consent - to provide information about our products and services. You have the right to access the data, to receive copies, to rectify, delete or demand to limit their processing, to object to processing and to withdraw your consent for marketing contact – by sending us an e-mail: info@grapeup.com. For full information about processing of personal data please visit Privacy Policy.