

With the development of artificial intelligence, the Internet of Things, and cloud solutions, the amount of data we can retrieve from a vehicle is expanding every year. Manufacturers improve efficiency in converting this data into new services and enhance their own offerings based on the information received from connected car systems. Can software-defined vehicle solutions be successfully applied to enabling fleet management systems for hundreds or even thousands of models? Of course, it can, and even should! This is what today's market, which is becoming steadily more car-sharing and micro mobility-based, expects and needs.
Netflix, Spotify, Glovo, and Revolut have taught us that entertainment, ordering food, or banking is now literally at our fingertips, available here and now, whenever we need or want it. Contactless, mobile-first processes, that reduce queues and provide flexibility, are now entering every area of the economy, including transportation and the automotive industry .
Three things: saving time, sparing money, and ecological trends dramatically change the attitude toward owning a car or choosing means of transport. Companies such as Uber, Lyft, or Bird cater to the needs of the younger generation, preferring renting over ownership.
The data-driven approach has become a cornerstone for automotive companies - both new, emerging startups and older, decades-old business models, such as car rental companies. None of the companies operating in this market can exist without a secure and well-thought-out IT platform for fleet management. At least if they want to stay relevant and compete.
It is the software - on an equal footing, or even first before the unique offer - that determines the success of such a company and allows it to manage a fleet of vehicles , which sometimes includes hundreds, if not thousands of models.
Depending on the purpose of the vehicles, the business model, and the scale of operations, solutions based on software will obviously vary, but they will be beneficial to both the fleet manager and the vehicle renter. They allow you to have an overall view of the situation, extract more useful information from received data and reasonably scale costs.
Among the potential entities that should be interested in improvements in this matter, the following types of fleets can be specifically mentioned:
A sizeable fleet implies a lot of responsibility and potentially a ton of problems. That's why it's so important to promptly locate each vehicle included and monitor it in real-time:
This is especially useful in the context of a bus fleet, but also in the sharing-economy group of vehicles : city e-scooters, bicycles, and scooters. In doing so, the business owner can react quickly to problems.
The real-time updated location, working due to IoT and wireless connectivity , also enables operations in emergency cases. This is because it allows you to recover a stolen or abandoned vehicle.
These benefits will be appreciated, for example, by people in charge of logistics transport fleets. After all, vehicles can be stolen in overnight parking lots. In turn, the fight against abandoned electric 2-wheelers will certainly be of interest to owners of the startups, which often receive complaints about scooters abandoned outside the zone, in unusual places, such as in fields or ditches in areas where there is no longer a sidewalk.
We should also mention advanced predictive analytics for parts and components such as brakes, tires, and engines. The strength of such solutions is that you receive a warning (vehicle health alerts) even before a failure occurs.
The result? Reduced downtime, better resource planning, and streamlined decision-making. According to estimates, these are savings of $2,000 per vehicle per year.
Over-the-Air (OTA) car updates are vital for safety and usability. Interconnected and networked vehicles can be updated in one go , simultaneously. This saves the time otherwise required to manually configure each system one by one. In addition, operations can also be performed on vehicles that happen to be out of the country.
Such a facility applies to virtually all industries relying on extensive fleets, especially in the logistics, transportation, and tourism sectors.
A growing number of services are focusing on service that is fast, simplified, and preferably remote. For instance, many rooms or apartment rentals on Airbnb rely on self-service check-in and check-out, using special lockups and codes.
Similar features are offered by software-defined vehicles , which can now be rented "off the street", without the need for service staff. The customer simply selects a vehicle and, via a smartphone app, unlocks access to it. Quick, easy, and instant.
Vehicle and software providers are well aware that new technology comes with great benefits, but also with a degree of investment. In order to make such commitments easier to decide upon, attractive loyalty schemes are being rolled out for larger fleets.
So as a business owner you reap double benefits. And at the same time you test, on lucrative terms, which solutions work best for you.
Cloud and IoT software enables more practical use of the entire fleet of available vehicles and accurately pinpoints bottlenecks or areas where the most downtime occurs.
This is an invaluable asset in the context of productivity-driven businesses, where even a few hours of delay can result in significant losses.
By contrast, artificial intelligence(AI)-based predictions (for example, information about an impending failure) offered to commercial fleets provide fleet managers with more anticipatory data , which can significantly cut business costs. Other benefits include improved emissions control or higher environmental standards.
Minimized almost to zero danger of hacking into the system contributes to the security of the fleet-based business.
Case study: Ford Pro™ Telematics
Revenues based on software and digital services is not a bad deal for all informed participants in the business environment. Some big players like Ford have based their entire business model, on this idea. With their Ford Pro™ series of solutions, they want to become an accelerator for highly efficient and sustainable business. Their offering is based on market-ready commercial vehicles to suit almost any business needs and on all-electric trucks and vans. They are developing telematics in particular.
Ford Chief Executive Jim Farley puts it bluntly: We are the Tesla of this industry.
Bold assumptions? Yes, but also an equally bold implementation. Created in May 2021, a standalone Ford Pro™ unit is to focus exclusively on commercial and government customers. The new model also serves as a prelude to expanding digital service offers for retail customers.
The objective is to increase Ford Pro's annual revenue to $45 billion by 2025, up 67% from 2019.
Managing a large group of vehicles also necessitates regular inspections and repairs, and at different times for different vehicles. This entails the need to control each unit individually.
The risk this poses is that information about the problem may not reach decision-makers in time, and besides, instead of the service and product, the executive is constantly focused on responding to anomalies. New technologies partially eliminate this problem.
As part of the Ford Pro Telematics Essentials package, vehicle owners receive real-time alerts on vehicle status in the form of engine diagnostic codes, vehicle recalls, and more. There's also a scheduled service tracking feature and, in the near future, remote locking/unlocking, which will further enhance fleet management.
Human-centered technology can help improve driver performance and road safety. Various sensors and detectors inside Ford vehicles provide a lot of interesting information about the driver's behavior. They monitor the frequency and suddenness of actions such as braking or accelerating. Knowledge of this type of behavior allows for better fleet planning and improved driver safety.
Fuel is one of the major business costs for companies managing a large number of vehicles. Ford Pro™ Telematics, therefore, approaches customers with a solution to monitor fuel consumption and engine idle time.
This functionality is designed to optimize performance and reduce expenses. Better exhaust control also indirectly lowers operating costs.
Telematics also provides an efficient way to manage a fleet consisting of electric vehicles. There are many indications that due to increasingly stringent environmental standards, they will form the backbone of various operations.
That's why Ford has developed its own E-Telematics software. It enables comprehensive monitoring of the charging status of the electric vehicle fleet. In addition, it helps drivers find and pay for public charging points and facilitates reimbursement for charging at home.
The system also offers the ability to accurately compare the efficiency and economic benefits of electric vehicles versus gas-powered ones.
Cloud-based advanced telematics software not only provides a better customer experience. What also counts is a streamlined collaboration with insurance providers and the delivery of vehicle rental services to clients of such companies.
This, of course, requires a special tool that enables:
The goal is to provide replacement cars for the customers of partnering insurers .
It includes verifying a customer and unlocking a car using a mobile app . This translates into greater customer satisfaction and the introduction of new business models. With the introduction of mobile apps in app stores, queues can be shortened. This results in a simplified rental process. From now on, it is more intuitive and focused on user experience and benefits. Because nowadays customers expect mobile and contactless service.
Case study: car rental
The leading rental enterprise teamed up with Grape Up to provide counter-less rental services and a touchless experience for their customers . By leveraging a powerful touchless platform and telematics system used by the rental enterprise, the company was able to build a more customer-friendly solution and tackle more business challenges, such as efficient stolen car recovery and car insurance replacement.
Technological changes that we are experiencing in the entertainment industry or e-commerce have also made their way into the automotive sector as well as micro-mobility and car rentals. There are many indications that there is no turning back.
Solutions such as real-time tracking, predictive maintenance, and driverless rental are the future. They help manufacturers execute their key processes more efficiently and track and manage their fleets effectively. In turn, the end customer receives an intuitive and convenient tool that fosters brand loyalty and makes life easier.
Of course, they need to be implemented properly. A large role is played by the quality of software. The key is the efficient flow of data and their cooperation with devices inside the vehicle. That is why it is worth choosing for business cooperation such a company that not only has the appropriate technological competence, but also the knowledge and experience gained during other such projects and implementations for the automotive industry.

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In the earlier article , we’ve covered the detailed architecture of a fleet management system based on AWS IoT and on-edge virtual networks. Now, we can dive into implementation. Let’s create a prototype of an edge network with two applications running together on both virtual and physical nodes and with isolated virtual networks. As we don’t have fire trucks on hand, we use three computers (the main truck ARM computer simulated by a Raspberry Pi and two application nodes running on laptops) and a managed switch to connect them together.
In this chapter, we provide concise explanations of key networking concepts and technologies relevant to the architecture discussed earlier. These definitions will help readers better understand the underlying mechanisms that enable efficient and flexible communication between Docker containers, the host system, and external devices. Familiarizing yourself with these concepts will facilitate a deeper understanding of the networking aspects of the presented system and their interrelationships.
The architecture described consists of a Router Docker container, two applications’ containers (Container1 and Container2), a host machine, and two VLANs connected to a switch with two physical devices. The following is a detailed description of the components and their interactions.
The container has three interfaces:
Container1 (Alpine) is part of the br0net (10.0.1.0/24) network, connected to the bridge br0 (10.0.1.2).
Container2 (Alpine) is part of the br1net (10.0.2.0/24) network, connected to the bridge br1 (10.0.2.2).
The machine hosts the entire setup, including the router Docker image and the Docker containers (Container1 and Container2). It has two bridges created: br0 (10.0.1.2) and br1 (10.0.2.2), which are connected to their respective Docker networks (br0net and br1net)
The machine’s bridges are connected to two VLANs: enp2s0.1 (10.0.1.1) and enp2s0.2 (10.0.2.1). The enp2s0 interface is configured as a trunk connection to a switch, allowing it to carry traffic for multiple VLANs simultaneously.
Two devices are connected to the switch, with Device1 having an IP address of 10.0.1.5 and Device2 having an IP address of 10.0.2.5
Custom DHCP is required because of the IP assignment for Docker containers. Since we would like to maintain consistent addressing between both physical and virtual nodes in each VLAN, we let DHCP handle physical nodes in the usual way and assign addresses to virtual nodes (containers) by querying the DHCP server and assigning addresses manually to bypass the Docker addressing mechanism.
In short - the presented architecture describes a way to solve the non-trivial problem of isolating Docker containers inside the edge device architecture. The main element responsible for implementing the assumptions is the Router Docker container, which is responsible for managing traffic inside the system. The Router isolates network traffic between Container1 and Container2 containers using completely separate and independent network interfaces.
The aforementioned interfaces are spliced to VLANs via bridges, thus realizing the required isolation assumptions. The virtual interfaces on the host side are already responsible for exposing externally only those Docker containers that are within the specific VLANs. The solution to the IP addressing problem for Docker containers is also worth noting. The expected result is to obtain a form of IP addressing that will allow a permanent address assignment for existing containers while retaining the possibility of dynamic addressing for new components.
The architecture can be successfully used to create an end-to-end solution for edge devices while meeting strict security requirements.
Now we start the implementation!
Let’s set up VLANs.
enp2s0.1
auto enp2s0.1
iface enp2s0.1 inet static
address 10.0.1.1
network 10.0.1.0
netmask 255.255.255.0
broadcast 10.0.1.255
enp2s0.2
auto enp2s0.2
iface enp2s0.2 inet static
address 10.0.2.1
network 10.0.2.0
netmask 255.255.255.0
broadcast 10.0.2.255
We should start by installing bridge-utils, a very useful tool for bridge setup.
sudo apt install bridge-utils
Now, let’s config the bridges.
sudo brctl addbr br0
sudo ip addr add 10.0.1.1/24 dev br0
sudo brctl addif br0 enp2s0
sudo ip link set br0 up
sudo brctl addbr br1
sudo ip addr add 10.0.2.1/24 dev br0
sudo brctl addif br0 enp2s0
sudo ip link set br0 up
Those commands create virtual brX interfaces, set IP addresses, and assign physical interfaces. This way, we bridge physical interfaces with virtual ones that we will create soon – it’s like a real bridge, connected to only one river bank so far.
Network for WLAN interface.
docker network create -d ipvlan --subnet=192.168.50.0/24 --gateway=192.168.50.1 -o ipvlan_mode=l2 -o parent=wlp3s0f0 wlan
Network for bridge interface br0.
docker network create --driver=bridge --subnet=10.0.1.0/24 --gateway=10.0.1.2 --opt "com.docker.network.bridge.name=br0" br0net
Network for bridge interface br1.
docker network create --driver=bridge --subnet=10.0.2.0/24 --gateway=10.0.2.2 --opt "com.docker.network.bridge.name=br1" br1net
Now, we have empty docker networks connected to the physical interface (wlp3s0f0 – to connect containers the Internet) or bridges (br0net and br1net – for VLANs). The next step is to create containers and assign those networks.
Let’s create the router container and connect it to all Docker networks – to enable communication in both VLANs and the WLAN (Internet).
docker create -it --cap-add=NET_ADMIN --cap-add=SYS_ADMIN --cap-add=NET_BROADCAST --network=br0net --sysctl net.ipv4.icmp_echo_ignore_broadcasts=0 --ip=10.0.1.3 --name=router alpine
docker network connect router wlan
docker network connect router br1net
Now, we create applications’ containers and connect them to proper VLANs.
docker create -it --cap-add=NET_ADMIN --cap-add=SYS_ADMIN --cap-add=NET_BROADCAST --network=br0net --sysctl net.ipv4.icmp_echo_ignore_broadcasts=0 --name=container1 alpine
docker create -it --cap-add=NET_ADMIN --cap-add=SYS_ADMIN --cap-add=NET_BROADCAST --network=br1net --sysctl net.ipv4.icmp_echo_ignore_broadcasts=0 --name=container2 alpine
OK, let’s start all containers.
docker start router
docker start container1
docker start container2
Now, we’re going to configure containers. To access Docker images’ shells, use the command
docker exec -it <image_name> sh.
Check the interface’s IP addresses. The configuration should be as mentioned below.
eth0 Link encap:Ethernet HWaddr 02:42:0A:00:01:03
inet addr:10.0.1.3 Bcast:10.0.1.255 Mask:255.255.255.0
UP BROADCAST RUNNING MULTICAST MTU:1500 Metric:1
RX packets:745 errors:0 dropped:0 overruns:0 frame:0
TX packets:285 errors:0 dropped:0 overruns:0 carrier:0
collisions:0 txqueuelen:0
RX bytes:142276 (138.9 KiB) TX bytes:21966 (21.4 KiB)
eth1 Link encap:Ethernet HWaddr 54:35:30:BC:6F:59
inet addr:192.168.50.2 Bcast:192.168.50.255 Mask:255.255.255.0
UP BROADCAST RUNNING MULTICAST MTU:1500 Metric:1
RX packets:4722 errors:0 dropped:0 overruns:0 frame:0
TX packets:1515 errors:0 dropped:0 overruns:0 carrier:0
collisions:0 txqueuelen:0
RX bytes:3941156 (3.7 MiB) TX bytes:106741 (104.2 KiB)
eth2 Link encap:Ethernet HWaddr 02:42:0A:00:02:01
inet addr:10.0.2.3 Bcast:10.255.255.255 Mask:255.0.0.0
UP BROADCAST RUNNING MULTICAST MTU:1500 Metric:1
RX packets:829 errors:0 dropped:0 overruns:0 frame:0
TX packets:196 errors:0 dropped:0 overruns:0 carrier:0
collisions:0 txqueuelen:0
RX bytes:190265 (185.8 KiB) TX bytes:23809 (23.2 KiB)
lo Link encap:Local Loopback
inet addr:127.0.0.1 Mask:255.0.0.0
UP LOOPBACK RUNNING MTU:65536 Metric:1
RX packets:60 errors:0 dropped:0 overruns:0 frame:0
TX packets:60 errors:0 dropped:0 overruns:0 carrier:0
collisions:0 txqueuelen:1000
RX bytes:5959 (5.8 KiB) TX bytes:5959 (5.8 KiB)
Then let’s set up the iptables. You can omit the first command if the iptables package is already installed. The second command configures the masquerade, and the rest of them configure routing rules.
apk add ip6tables iptables
iptables -t nat -A POSTROUTING -o eth1 -j MASQUERADE
iptables -P INPUT ACCEPT
iptables -P FORWARD DROP
iptables -P OUTPUT ACCEPT
iptables -A FORWARD -i eth1 -o eth0 -j ACCEPT
iptables -A FORWARD -i eth1 -o eth2 -j ACCEPT
iptables -A FORWARD -i eth2 -o eth1 -j ACCEPT
iptables -A FORWARD -i eth0 -o eth1 -j ACCEPT
Now, we hide the internal addresses of outgoing packets (the masquerade), and the networks are isolated. Please note that there is no routing configured on the host machine, and it’s not even a gateway for both containerized and physical network nodes.
In the mentioned config, test containers will communicate with the external environment by physical interfaces on the router container, and in other words – they will be exposed to the Internet by the Docker router container. Router, in addition to enabling communication between VLANs and the Internet, may also allow communication between VLANs or even specific VLAN nodes of different VLANs. Thus, this container has become the main routing and filtering point for network traffic.
route del default
ip route add default via 10.0.1.3
route del default
ip route add default via 10.0.2.3
As you can see, the container configuration is similar; all we need to do is set up the default route via the router container instead of the docker-default one. In the real-world scenario, this step should be done via the DHCP server.
The configuration above requires a manageable switch. We don’t enforce any specific model, but the switch must support VLAN tagging on ports with the trunk option for a port that combines traffic for multiple VLANs. The configuration, of course, depends on the device. Pay attention to the trunk port of the device, which is responsible for traffic from the switch to our host. In our case, the device1 is connected to a switch port tagged as VLAN1, and the device2 is connected to a switch port tagged as VLAN2. The enp2s0 port of the host computer is connected to a switch port configured as a trunk - to combine traffic of multiple VLANs in a single communication link.
We’ve managed together to conduct the network described in the first article. You can play with the network with ICMP to verify which nodes can access each other and, more importantly, which nodes can’t be reached outside their virtual networks.
Here is a scenario for the ping test. The following results prove that the created architecture fulfills its purpose and achieves the required insulation.
Source Target Ping status Explanation Container1 Device1 OK VLAN 1 Device1 Container1 OK VLAN 1 Container1 Router (10.0.1.3) OK VLAN 1 Device1 Router (10.0.1.3) OK VLAN 1 Container1 Internet (8.8.8.8) OK VLAN 1 to Internet via Router Device1 Internet (8.8.8.8) OK VLAN 1 to Internet via Router Router Container1 OK VLAN 1 Router Device1 OK VLAN 1 Container1 Container2 No connection VLAN 1 to VLAN 2 Container1 Device2 No connection VLAN 1 to VLAN 2 Container1 Router (10.0.2.3) No connection VLAN 1 to VLAN 2 Device1 Container2 No connection VLAN 1 to VLAN 2 Device1 Device2 No connection VLAN 1 to VLAN 2 Device1 Router (10.0.2.3) No connection VLAN 1 to VLAN 2 Container2 Device2 OK VLAN 2 Device2 Container2 OK VLAN 2 Container2 Router (10.0.2.3) OK VLAN 2 Device2 Router (10.0.2.3) OK VLAN 2 Container2 Internet (8.8.8.8) OK VLAN 2 to Internet via Router Device2 Internet (8.8.8.8) OK VLAN 2 to Internet via Router Router Container2 OK VLAN 2 Router Device2 OK VLAN 2 Container2 Container1 No connection VLAN 2 to VLAN 1 Container2 Device1 No connection VLAN 2 to VLAN 1 Container2 Router (10.0.1.3) No connection VLAN 2 to VLAN 1 Device2 Container1 No connection VLAN 2 to VLAN 1 Device2 Device1 No connection VLAN 2 to VLAN 1 Device2 Router (10.0.1.3) No connection VLAN 2 to VLAN 1
As you can see from the table above, the Router container is able to send traffic to both networks so it’s a perfect candidate to serve common messages, like GPS broadcast.
If you need more granular routing or firewall rules, we propose to use firewalld instead of iptables . This way, you can disable non-encrypted traffic or open specific ports only.
Nevertheless, the job is not over yet. In the next article , we’ll cover IP addresses assignment problem, and run some more sophisticated tests over the infrastructure.
When talking about data monetization in the automotive industry, we tend to focus on technology, safety, sensors, or cloud solutions. However, all these elements fade when confronted with the ultimate element - the driver of the vehicle. Without taking into account their needs and expectations, there can be no question of generating revenue. Any vehicle data monetization strategy must be mindful of this.
We can fine-tune the system, we can find exceptional partners to implement the software in the vehicle, but without a deep understanding of the vehicle user, no one will benefit from the solutions developed. Our organization will put a considerable amount of effort into building the team and implementing the technology, but the new vehicle features will not be used by the driver.
For this to happen, we need two factors: a value proposition of the brand- which explains clearly and transparently what the user will get out of it, and a coherent action strategy based on a market-back methodology that stems from specific market needs and allow us to develop services that are desired by the customer.
Remember that just because people want to use a service, it doesn't mean that they will pay for it. What matters here is not just the benefit, but also the way it is presented, the user experience, and the pricing model. Only the combination of all these elements determines the success of the service. First of all, it is worth focusing on the benefits themselves and only then selecting the right technology to match them.

What are users willing to actually pay for and what are they willing to share only? Many studies indicate that the main factor motivating consumers to share data is gamification and rivalry - this aspect has not changed for years, as we can see for example in social media or e.g. "free" applications, which from time to time appear on the market, gather millions of interested users and vanish in no time. However, when it comes to paying for such "services", users are not so willing to use them.
In vehicles, it looks slightly different. Capgemini's research shows that the connected car services that are most popular with consumers are those related to the "core" functionality of vehicles, such as:
Among them, however, the services that are most willingly paid for are:

Of course, just because entertainment or gamification isn't on the list doesn't mean that automotive companies should avoid them. It's also a way to distinguish and find their own individual voice that corresponds to the broad brand strategy and allows them to stand out in the market. It's about the way they are served, presented to the consumer, and showing that they can actually derive real benefit from them.
It also works the opposite way. Simply creating a "hazard warning" service in a connected car does not immediately guarantee success. It still needs to be packaged properly, run smoothly, and be provided with a payment model that suits the consumer.
Is it possible that a driver will like the ads that will be displayed in the car? If we adopt the message to their needs and preferences, in all likelihood, it is. For example, if we often go to McDonald’s, the navigation system can mark such places on our route. We have our favorite clothing brand, right? We will certainly react differently to a sale offer in a shopping mall we just happen to be driving past. The context of shopping and the consumer’s needs are decisive, and the software-defined vehicle is perfectly suited to ensuring that the advertising message is 100% tailored to the driver.
Removing barriers to shopping and being able to buy everything everywhere is a popular trend in modern commerce. In a vehicle where the driver is focused on the road and has their hands full, such a service makes even more sense. With the development of voice assistants, drivers will be able to pay this way not only for fuel or tolls but also for purchases beyond typical vehicle-related payments. Voice shopping on the way back home from work, instead of looking for a parking space in front of the mall and returning in traffic jams in the evening? Why not?
Sharing data about the way we drive may not appeal to everyone. But if in return for sharing this information, a company gives us a huge discount on our car insurance or a super attractive leasing offer, then things may take a totally different turn. In cooperation with an insurance company or a bank, such services become a specific bargaining chip the OEM can play with when dealing with the driver.
Saving money on car maintenance and taking care of the overall condition of the car is a benefit that most drivers will appreciate. A practical and thoughtful manufacturer app that warns of potential breakdowns, component replacements, or servicing will allow the user to enjoy a well-functioning vehicle for longer and sell it at a higher profit. In this way, the OEM gets the driver used to have the vehicle repaired at an authorized service center, and the user, due to the loyalty shown to the brand, can expect future discounts and lucrative offers.
Sharing telemetry data may seem profitable only to OEMs - after all, as they draw better conclusions based on the collected information and save on R&D processes. However, it is important for companies to make vehicle users aware of the benefits of such services, as well. After all, driving style data can be used to suggest solutions that improve road safety, work on fuel efficiency or reduce overall vehicle operating costs. In each of these cases, the winner is the driver. Example? When a vehicle frequently skids and triggers the ESP/TC system, the system can suggest that the driver should get better tyres (by a specific brand, of course).
Paying for heated seats, just to use them for three months a year, may not be worthwhile for everyone. Well-known to us from streaming portals, the subscription model definitely meets the users’ needs. The customers themselves choose which functionalities they want to pay for and over what period of time. The OEM only has to take care of the right vehicle software that will enable that. And, of course, be careful not to alienate those customers who see this as "yet another" way to squeeze additional payments out of them. That’s how manufacturers can provide both functionalities directly related to the vehicle itself - e.g. better lights or engine boost - as well as those associated with in-car entertainment providers such as Spotify or Apple CarPlay.
In today's digital world, UX and mobile-friendly approaches decide whether a service is viable. If the product is presented in an unclear and incomprehensible way, and it is difficult for the user to find the desired options - they will not use it. The size and color of buttons, the messages displayed, the stability of the application - all of the above is of paramount importance and determine the popularity of the product. Keeping in mind the latest trends, mapping the market, and adapting to consumer trends is necessary to offer the vehicle user service of the quality known to them from e-commerce or their own AppStore.
UX itself is not only a practical tool that helps better track consumer behavior and how they use the service, but also a constant theme to promote and boost brand interest. Does Apple really need to upgrade iOS every year and does Instagram have to offer users a new feed layout every quarter? The answer is obvious. It's simply profitable for the brand.
When creating a strategy for in-vehicle data monetization efforts, it's a good idea to start by developing services that don't require the sharing of personal data. A lower "pain threshold" will make it quicker for the user to learn the benefits of the system and how convenient or useful the service can be. Thus, it will be easier to convince people to use products that require more openness to data sharing. And this may be the next step in the implementation of technological solutions.
People who spend most of their day in the car or drive long and demanding routes happily embrace any technical innovations designed to make driving easier and safer for them. It is this group that should be targeted at the beginning of developing your own data monetization model.
Minimizing risks and accurately selecting the group will not solve all challenges, but it will increase the chance of success and help gain a new, loyal group of consumers who will help transfer the technology to other users.
Convenience should accompany the user at every stage of the use of a new service. Not only when it is most beneficial to the user, but also when it is easiest for the user to give it up: whilst paying for the next billing period.
It is worth taking care of the flexibility of the payment model (e.g. one-off payment, freemium model, annual or monthly settlement), adjusting it to the user's needs and not hindering payments.
The smoother and more tailored to the user's needs the whole process of interacting with the service is - from understanding the need to using it to making payments - the greater the chance that the stream of data flowing from a given vehicle will not dry up after a short period of use (read: being frustrated using an underdeveloped product for the first time).
Let's remember that data monetization can succeed provided that it really understands the user, is fair and transparent to them and focuses on user experience. If we didn't have time to get to know the customer's needs, why should they waste their time on services they don't understand and don't need?
Ever since Henry Ford implemented the first production line and launched mass production of the Ford Model T, the automotive industry has been on the constant lookout for ways to boost performance. This aspect has become even more relevant today, given the constant market and social unrest. Coming to rescue supply chain management and product lifecycle optimization is predictive maintenance. Not only OEMs, but the entire automotive industry: insurers, car rental companies and vehicle owners are benefiting from the implementation of this technology.
Predictive maintenance is an advanced maintenance approach that utilizes data science and predictive analytics to anticipate when equipment or machinery requires maintenance before it faces a breakdown.
The primary aim is to schedule maintenance at optimal times, considering convenience and cost-effectiveness while maximizing the equipment's longevity. By identifying potential issues before they become critical, predictive maintenance significantly reduces the likelihood of equipment breakdowns.
Various types of maintenance strategies are employed in different industries:
Predictive maintenance employs various techniques, such as vibration analysis, acoustic monitoring, infrared technology, oil analysis, and motor circuit analysis. These methods enable continuous equipment condition monitoring and early detection of potential failures, facilitating timely maintenance interventions.
Predictive maintenance hinges on the real-time condition of assets and is implemented only when the need arises. Its purpose is to anticipate potential failures by monitoring assets while they are actively operational. Unlike preventive maintenance , this approach is rooted in the current operational state of an asset rather than statistical analysis and predetermined schedules.
Predictive maintenance solutions utilize a combination of sensors, artificial intelligence, and data science to optimize equipment maintenance.
The development of such solutions varies depending on equipment, environment, process, and organization, leading to diverse perspectives and technologies guiding their creation. However, there are steps common to every project: data collection and analysis, model development and deployment, as well as continuous improvement.
Here is a step-by-step process of how solutions are developed in the automotive industry :
Implementing predictive maintenance solutions in a fleet of vehicles or in a vehicle factory is a process that requires time, consistency and prior testing. Among the main challenges of rolling out this technology, the following aspects in particular are noteworthy.
Integrating data from many sources is a significant barrier to implementing predictive maintenance solutions. To accomplish this with a minimum delay and maximum security, it is necessary to streamline the transfer of data from machines to ERP systems. To collect, store, and analyze data from many sources, businesses must have the proper infrastructure in place.
Lack of data is a major hindrance to implementing predictive maintenance systems. Large amounts of information are needed to develop reliable models for predictive maintenance. Inadequate information might result in inaccurate models, which in turn can cause costly consequences like premature equipment breakdowns or maintenance.
To get over this difficulty, businesses should collect plenty of data for use in developing reliable models. They should also check that the data is relevant to the monitored machinery and of high quality. Businesses can utilize digital twins, or digital representations of physical assets, to mimic the operation of machinery and collect data for use in predictive maintenance systems.
Transitioning from preventive to predictive maintenance is complex and time-intensive. It requires comprehensive steps beyond technology, including assembling a skilled team and managing upfront costs. Without qualified experts versed in software and process intricacies, project success is doubtful.
The implementation of predictive maintenance programs comes with substantial costs. These upfront expenses pose challenges, including the need to invest in specialized sensors for data collection, procure effective data analysis tools capable of managing complexity, and possibly hire or train personnel with technical expertise.
To address these hurdles, collaboration with specialized vendors and the utilization of cloud-based solutions can prove cost-effective. Additionally, digital twin technology offers a way to simulate equipment behavior and minimize reliance on physical sensors, potentially reducing overall expenses.
The implementation of predictive maintenance involves extensive data collection and analysis, which can give rise to privacy concerns. Companies must adhere to applicable data protection laws and regulations, and establish proper protocols to safeguard the privacy of both customers and employees. Even though predictive maintenance data may be anonymized and not directly linked to specific individuals, it still necessitates robust security measures, since preventing data breaches and unauthorized access to vital company information is crucial for overall success.
Life cycle optimization, stock management, or even recycling management - in each of these fields predictive maintenance can bring substantial benefits. And this is not only for OEMs but also for fleet operators, transportation or logistics companies. And even for the end user.
Below we list the key benefits of implementing predictive maintenance in an automotive-related company:
Predictive maintenance clearly is not a one-size-fits-all solution for all sectors. Notably, it will work well for high production volumes and short lead times and anywhere you need to ensure reliability, security and convenience.
The automotive industry is a perfect fit for this model. As shown in the examples featured in the second part of the article, the top players in the market are tapping into this technology.
According to Techsci Research , “ The global predictive maintenance market was valued at USD 4.270 billion in 2020 and is projected to grow around USD 22.429 billion by 2026”.
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