Dive into the vital user-centric solutions that are paving the way for the digitalization of the driving experience. Gain insights into the advancements shaping the future of connected vehicles.
Following the shift to D2C vehicle sales model and the growing market for subscription-based services, OEMs need to offer payment methods to serve their customers. Seamlessly integrated payments across online store, infotainment and mobile app, ensure consistent customer experience.
Modern vehicles allow users to communicate and interact with them remotely. In order to do that, OEMs need to provide their clients with apps which improve the ownership experience by offering features like opening/closing the vehicle, controlling the AC, sending planned routes to infotainment or managing the charging schedule in case of EVs.
The ownership model is changing, moving away from owning vehicles and paying for features up front. Customers prefer to own products and use features when it’s convenient for them. So building solutions that enable the subscription-based ownership model is essential for OEMs.
Today’s vehicles are incredibly complex. There are hundreds of configuration options and features which differ between models, production year and markets. To efficently manage those, OEMs need modern solutions which also will be able to manage the configuration of after sales offers.
Many features on vehicles are now available as after sales purchases, be it adaptive headlights, heated steering wheel or hands-free driving. In order to activate these features in the vehicles, the OEMs need to build license avtivation & management systems.
Modern e-Commerce platforms need to be easy to navigate, fast and omnichannel. They also need to enable purchasing both physical products like floor carpets and on-demand services like enhanced navigation. To allow for that they need to be integrated with offer and license management systems and payment solutions.
Digital services in automotive refer to the technology-driven services and solutions offered by automotive companies to enhance the driving experience, provide additional convenience, and offer new functionalities to vehicle owners and users. These services leverage digital technologies such as connectivity, data analytics, cloud computing, and mobile applications to deliver a range of features and benefits to drivers and passengers.
An automotive company may require a variety of digital services to stay competitive and meet the evolving needs of their customers. Some essential digital services include: