

Connected Car , Software Development and Autonomous Driving are the three most repeated words in the automotive industry. It’s hard not to notice that all three are basically different use cases heavily dependent on different kinds of software: cloud, AI, edge computing, or internal applications. Analysts, investors, management, and even regular employees of OEMs seem to believe and agree that software is the future of the automotive industry. But why?

To understand the origins of this trend, let’s briefly look at the last 20 years of automotive history. On the market, where 99% of vehicles were based on combustion engines, a new entrant appeared. Tesla Motors Inc. A company with no background in building cars, named to pay tribute to the well-known electrical engineer, Nikola Tesla. A year later, famous entrepreneur, Elon Musk, decided to invest in this dream of building electric vehicles for the masses.
Fast forward to 2012 and we have the world premiere of the Tesla Model S. The Electric Vehicle, being the biggest disruption in the automotive industry in years, immediately receiving several automotive awards, including Car of The Year. Designed and developed by a company with 10 years of experience on the market and literally, a single vehicle developed earlier (the original Tesla Roadster). This showed that there is a big, unoccupied market for electric vehicles.
Just a year later, the Tesla Autopilot was introduced, and the whole world joined the hype for autonomous driving.
It was not just because the market desperately needed an electric vehicle. Since the beginning, Tesla has been designing its cars to be software-centric. Big on-board CPUs from Nvidia support, not just Autopilot but also a multitude of applications and services available in the largest (at the time at least) central screen of a road car.
And the software has been updated very often using Over-The-Air upgrades, giving the customers the feeling that the software was always fresh and the producer quickly reacted to feedback with new changes. Effectively, making the software a major selling point.
Apart from the software-defined vehicle focus, electrification started as a solution to reduce the CO2 footprint of the industry. Both BEV and PHEV vehicles development was caused partially by new legislation and sustainability requirements, and partially of course by the success of Tesla. The EVs offering is increasing year by year, and most of the brands announced the potential timeline of reducing the combustion engines offering to 0 models.
It seems like all of the large OEMs treated Tesla as their very own R&D department and allowed the company to conduct the world’s biggest ever market study. Tesla was able to prove that people actually care for the CO2 emission and want to drive electric cars and also showed that software in a vehicle may be more appealing to end-users than the sound of V8.
On the other hand, we compared Tesla to an R&D department because their cars are not always built with top quality and software sometimes have glitches – all in all, it’s a tremendous idea, but not an ideal car. VW Group, Toyota, or Stellantis could never afford to make such mistakes.
Software defined-vehicles became a real future trend, not when Tesla S was first shown to the world. That happened when all of the world’s top OEMs decided that enough is enough, the experiment was over and the time to “productionize” Tesla’s “concept” had come.
And here we are today, a few days after Stellantis Software Day, an investor meeting purely focused on the Software-Defined Vehicles and their new platform, STLA (pronounced `Stella`). A few months after Mercedes-Benz announced that they are hiring developers to work on their own Operating System, MB.OS, as part of a greater “Digital First” brand strategy. A year after the CARIAD by Volkswagen Group was fully defined to provide unified software platforms for all vehicles in the group, called ODP (One Digital Platform) or VW.OS and VW.AC (VW Automotive Cloud).
Everyone is fully committed. But what exactly is the automotive industry committed to? Let’s dissect the latest event, Stellantis Software Day, to see the core topics they want to focus on in the next few years.
#SWDAY21Stellantis | Carlos Tavares, CEO: "We are transforming #Stellantis into a #tech #mobility company. We owe it to our customers. We owe it to our Brands. We owe it to the principle on which #Stellantis was founded". pic.twitter.com/iMYHSLpMwL — Stellantis (@Stellantis) December 7, 2021
Those are predicted to generate ~€20B in incremental annual revenues by 2030. That, of course, partially answers the “why?” question, but is there more to it?
If we summarize the situation, we see that electrification and disruption forced the industry to change. The side effect of electrification is making the previous key differentiator - powertrain - much less important. With electric vehicles, the engines are not the key. Most of them are very similar and technology focuses more on batteries. This makes the different models similar, especially in terms of acceleration and horsepower.
So, where is the differentiator? Where do companies look for unique selling points for their brands, and how do they separate the offering of different models when the platform is almost exactly the same?
https://twitter.com/Herbert_Diess/status/1469218343068614657
As you might have already guessed - that is the software. Of course, it’s not just electrification, the other key aspect is also digitalization of our lives, but the disruption already happened and the industry tries to follow.
Certainly, when everyone decides at the same time to do a similar shift, it can get complicated rapidly. From the resourcing perspective, in the market with such a shortage of skilled software engineers, when everyone tries to quickly build their software competencies, it cannot come without problems. Hiring an experienced software developer is hard, and it gets harder if a company is fully focused on vehicle manufacturing, with a limited budget for IT and IT recruitment departments. The problems with building teams can result in delays in project start or extending their timeline.
This is where partnerships with companies like Grape Up come into play. Partnering with a software development company with strong experience in the automotive industry can help mitigate those issues - having skilled engineers available to help frame the project, architect, develop, and productionize significantly reduces the risk of shifting towards software development, and in the meantime also allows to train internal staff by working together, hands-on, on the actual projects.
We are an endangered species, you and me. We fans of speed, we devotees of power, we lovers of performance and beauty, and mechanical soul. We dare not speak of cams or cranks or double wishbones. We fear for our love of roaring V8s and the smell of burnt rubber. We're told to think of the economy, the environment, and not excitement and enjoyment. In an age of hybrid-this and automatic-that, we are the odd ones out. Yet there is hope. There is a haven. A place that celebrates speed, grip, gears, and fun. And it's all here for you to explore.
Jeremy Clarkson

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With the development of artificial intelligence, the Internet of Things, and cloud solutions, the amount of data we can retrieve from a vehicle is expanding every year. Manufacturers improve efficiency in converting this data into new services and enhance their own offerings based on the information received from connected car systems. Can software-defined vehicle solutions be successfully applied to enabling fleet management systems for hundreds or even thousands of models? Of course, it can, and even should! This is what today's market, which is becoming steadily more car-sharing and micro mobility-based, expects and needs.
Netflix, Spotify, Glovo, and Revolut have taught us that entertainment, ordering food, or banking is now literally at our fingertips, available here and now, whenever we need or want it. Contactless, mobile-first processes, that reduce queues and provide flexibility, are now entering every area of the economy, including transportation and the automotive industry .
Three things: saving time, sparing money, and ecological trends dramatically change the attitude toward owning a car or choosing means of transport. Companies such as Uber, Lyft, or Bird cater to the needs of the younger generation, preferring renting over ownership.
The data-driven approach has become a cornerstone for automotive companies - both new, emerging startups and older, decades-old business models, such as car rental companies. None of the companies operating in this market can exist without a secure and well-thought-out IT platform for fleet management. At least if they want to stay relevant and compete.
It is the software - on an equal footing, or even first before the unique offer - that determines the success of such a company and allows it to manage a fleet of vehicles , which sometimes includes hundreds, if not thousands of models.
Depending on the purpose of the vehicles, the business model, and the scale of operations, solutions based on software will obviously vary, but they will be beneficial to both the fleet manager and the vehicle renter. They allow you to have an overall view of the situation, extract more useful information from received data and reasonably scale costs.
Among the potential entities that should be interested in improvements in this matter, the following types of fleets can be specifically mentioned:
A sizeable fleet implies a lot of responsibility and potentially a ton of problems. That's why it's so important to promptly locate each vehicle included and monitor it in real-time:
This is especially useful in the context of a bus fleet, but also in the sharing-economy group of vehicles : city e-scooters, bicycles, and scooters. In doing so, the business owner can react quickly to problems.
The real-time updated location, working due to IoT and wireless connectivity , also enables operations in emergency cases. This is because it allows you to recover a stolen or abandoned vehicle.
These benefits will be appreciated, for example, by people in charge of logistics transport fleets. After all, vehicles can be stolen in overnight parking lots. In turn, the fight against abandoned electric 2-wheelers will certainly be of interest to owners of the startups, which often receive complaints about scooters abandoned outside the zone, in unusual places, such as in fields or ditches in areas where there is no longer a sidewalk.
We should also mention advanced predictive analytics for parts and components such as brakes, tires, and engines. The strength of such solutions is that you receive a warning (vehicle health alerts) even before a failure occurs.
The result? Reduced downtime, better resource planning, and streamlined decision-making. According to estimates, these are savings of $2,000 per vehicle per year.
Over-the-Air (OTA) car updates are vital for safety and usability. Interconnected and networked vehicles can be updated in one go , simultaneously. This saves the time otherwise required to manually configure each system one by one. In addition, operations can also be performed on vehicles that happen to be out of the country.
Such a facility applies to virtually all industries relying on extensive fleets, especially in the logistics, transportation, and tourism sectors.
A growing number of services are focusing on service that is fast, simplified, and preferably remote. For instance, many rooms or apartment rentals on Airbnb rely on self-service check-in and check-out, using special lockups and codes.
Similar features are offered by software-defined vehicles , which can now be rented "off the street", without the need for service staff. The customer simply selects a vehicle and, via a smartphone app, unlocks access to it. Quick, easy, and instant.
Vehicle and software providers are well aware that new technology comes with great benefits, but also with a degree of investment. In order to make such commitments easier to decide upon, attractive loyalty schemes are being rolled out for larger fleets.
So as a business owner you reap double benefits. And at the same time you test, on lucrative terms, which solutions work best for you.
Cloud and IoT software enables more practical use of the entire fleet of available vehicles and accurately pinpoints bottlenecks or areas where the most downtime occurs.
This is an invaluable asset in the context of productivity-driven businesses, where even a few hours of delay can result in significant losses.
By contrast, artificial intelligence(AI)-based predictions (for example, information about an impending failure) offered to commercial fleets provide fleet managers with more anticipatory data , which can significantly cut business costs. Other benefits include improved emissions control or higher environmental standards.
Minimized almost to zero danger of hacking into the system contributes to the security of the fleet-based business.
Case study: Ford Pro™ Telematics
Revenues based on software and digital services is not a bad deal for all informed participants in the business environment. Some big players like Ford have based their entire business model, on this idea. With their Ford Pro™ series of solutions, they want to become an accelerator for highly efficient and sustainable business. Their offering is based on market-ready commercial vehicles to suit almost any business needs and on all-electric trucks and vans. They are developing telematics in particular.
Ford Chief Executive Jim Farley puts it bluntly: We are the Tesla of this industry.
Bold assumptions? Yes, but also an equally bold implementation. Created in May 2021, a standalone Ford Pro™ unit is to focus exclusively on commercial and government customers. The new model also serves as a prelude to expanding digital service offers for retail customers.
The objective is to increase Ford Pro's annual revenue to $45 billion by 2025, up 67% from 2019.
Managing a large group of vehicles also necessitates regular inspections and repairs, and at different times for different vehicles. This entails the need to control each unit individually.
The risk this poses is that information about the problem may not reach decision-makers in time, and besides, instead of the service and product, the executive is constantly focused on responding to anomalies. New technologies partially eliminate this problem.
As part of the Ford Pro Telematics Essentials package, vehicle owners receive real-time alerts on vehicle status in the form of engine diagnostic codes, vehicle recalls, and more. There's also a scheduled service tracking feature and, in the near future, remote locking/unlocking, which will further enhance fleet management.
Human-centered technology can help improve driver performance and road safety. Various sensors and detectors inside Ford vehicles provide a lot of interesting information about the driver's behavior. They monitor the frequency and suddenness of actions such as braking or accelerating. Knowledge of this type of behavior allows for better fleet planning and improved driver safety.
Fuel is one of the major business costs for companies managing a large number of vehicles. Ford Pro™ Telematics, therefore, approaches customers with a solution to monitor fuel consumption and engine idle time.
This functionality is designed to optimize performance and reduce expenses. Better exhaust control also indirectly lowers operating costs.
Telematics also provides an efficient way to manage a fleet consisting of electric vehicles. There are many indications that due to increasingly stringent environmental standards, they will form the backbone of various operations.
That's why Ford has developed its own E-Telematics software. It enables comprehensive monitoring of the charging status of the electric vehicle fleet. In addition, it helps drivers find and pay for public charging points and facilitates reimbursement for charging at home.
The system also offers the ability to accurately compare the efficiency and economic benefits of electric vehicles versus gas-powered ones.
Cloud-based advanced telematics software not only provides a better customer experience. What also counts is a streamlined collaboration with insurance providers and the delivery of vehicle rental services to clients of such companies.
This, of course, requires a special tool that enables:
The goal is to provide replacement cars for the customers of partnering insurers .
It includes verifying a customer and unlocking a car using a mobile app . This translates into greater customer satisfaction and the introduction of new business models. With the introduction of mobile apps in app stores, queues can be shortened. This results in a simplified rental process. From now on, it is more intuitive and focused on user experience and benefits. Because nowadays customers expect mobile and contactless service.
Case study: car rental
The leading rental enterprise teamed up with Grape Up to provide counter-less rental services and a touchless experience for their customers . By leveraging a powerful touchless platform and telematics system used by the rental enterprise, the company was able to build a more customer-friendly solution and tackle more business challenges, such as efficient stolen car recovery and car insurance replacement.
Technological changes that we are experiencing in the entertainment industry or e-commerce have also made their way into the automotive sector as well as micro-mobility and car rentals. There are many indications that there is no turning back.
Solutions such as real-time tracking, predictive maintenance, and driverless rental are the future. They help manufacturers execute their key processes more efficiently and track and manage their fleets effectively. In turn, the end customer receives an intuitive and convenient tool that fosters brand loyalty and makes life easier.
Of course, they need to be implemented properly. A large role is played by the quality of software. The key is the efficient flow of data and their cooperation with devices inside the vehicle. That is why it is worth choosing for business cooperation such a company that not only has the appropriate technological competence, but also the knowledge and experience gained during other such projects and implementations for the automotive industry.
Automotive is transforming into a hyper-connected, software-driven industry that goes far beyond the driving experience. How to build applications in such an innovative environment? What are the main challenges of providing software for connected cars and how to deal with them? Let’s dive into the process of utilizing the capabilities of the cloud to move automotive forward.
People have always aimed for the clouds. From Icarus in Greek mythology, first airplanes and spaceships to dreams about flying cars – our culture and history of technology development express a strong desire to go beyond our limits. Although the vision from Back to the Future and other Sci-Fi movies didn’t come true and our cars cannot be used as flying vehicles, our cars actually are in the cloud.
Meanwhile, the idea of the Internet of Things came true; our devices are connected to the Internet . We have smartphones, smartwatches, smart homes and, as it turns out, smart cars. We are able to communicate with them to gather data or even remotely control them. The possibilities are only limited by hardware, but even it is constantly improving to follow the pace of rapid changes triggered by software development.
Offerings on the automotive market are developing rapidly with numerous features and promised experiences to the end customer. By using cutting-edge technologies, utilizing cloud platforms, and working with innovative software developers, automakers provide solutions to even the most demanding needs . And while our user experience is improving at an accelerated pace, there is still a broad list of challenges to tackle.
In this article, we dive into the technology behind the latest trends, take into account the most demanding areas of developing software in the cloud, and explain how proper solution empowers the change that affects us all.
Connecting with your car through a smartphone or utilizing information about traffic provided to your vehicle thanks to the platforms that accumulate data registered by other drivers is extremely useful.
Those innovative changes wouldn’t be possible without cloud infrastructure . And as there is no way back from moving to the cloud, the transition creates challenges in various areas: safety, security, responsiveness, integrity , and more.
How to create a solution that doesn’t affect the safety of a driver? When developing new services, you cannot forget about the basics. Infotainment provided to vehicles is more advanced for every new release of a car and can be really engaging. The amount of delivered information combined with increasingly larger displays may lead to distraction and create dangerous situations. It’s worth mentioning that some of the colors may even impair the driver’s vision!
Integration with the cloud usually enables some of the remote commands. When implementing them, there are a lot of restrictions that need to be kept in mind. Some of them are obvious, such as you don’t want to disable the engine when a car is being driven 100km/h, but others may be much more complicated and unseen at first.
Enabling services for your vehicle in the cloud, despite being extremely helpful to improve your experience, creates another way to break into your car. Everyone would like to open a car without using keys, but using a mobile phone, voice, or a fingerprint instead. And as these solutions seem modern and fancy, there is a big responsibility on the software side to do it securely.
Customer-facing services need to deliver a seamless experience to the end-user. The customer doesn’t want to wait a minute or even ten seconds for unlocking a car door. These services need to do it immediately or not at all, as an issue with opening the doors just because the system had a ‘lag’ is not acceptable behavior.
Another very important concept associated with providing solutions utilizing cloud technologies is data integrity. Information collected by your vehicle should be useful and up to date. You don’t want a situation when the mobile application says that the car has a range of 100km, but in the morning, it turns out that the tank is almost empty, and you need to refuel it before going to work.
When discussing how to use mobile phones to control cars, a very important question occurs; how to communicate with the car? There is no simple answer, as it all depends on what model and version of a car it is, as depending on a provider, the vehicles are equipped with various technologies. Some of them are equipped with BLE, Wi-Fi Hotspots, or RFID tags, while others don’t offer a direct connection to the car, and the only way is to go through the backend side. Most of the manufacturers will expose some API over the Internet without providing a direct connection from mobile to the car. In such cases, usually, it’s a good practice to create your own backend which handles all API flaws. To do so, your system will need a platform to have a reliable solution.
When the limitation of hardware is met, there is always an option to equip the car with a custom device, which will expose a proper communication channel and will be integrated with the vehicle. To do so, it may use the OBD protocol. It gives us full control over the communication part, however, it’s expensive and hard to maintain the solution.
There is no simple answer on how to solve the mentioned challenges and implement a resilient system that will deliver all necessary functionalities with the highest quality. However, it’s very important to remember that such a solution should be scalable and utilize cloud-native patterns. When designing a system for connected cars, the natural choice is to go with the microservice architecture. The implementation of the system is one thing, and partly this topic was covered in the previous article , but on the other hand, the very important aspect is a runtime, the platform. Choosing the wrong setup of virtual machines or having to deploy everything manually can lead to downtime of the system. Having a system that isn’t available for the customer constantly can damage your business.
Kubernetes to the rescue! As probably you know, Kubernetes is a container orchestration platform, which allows running workload in pods. The platform itself helped us to deliver many features faster and with ease to our clients. Nowadays, Kubernetes is so easily accessible that you can spin up a cluster in minutes using existing service providers like AWS or Azure. It allows you to increase the speed of delivery of new features, as they may be deployed immediately! What’s very important with Kubernetes, is its abstraction from infrastructure. The development team with expertise in Kubernetes is able to work on any cloud provider. Furthermore, mission-critical systems can successfully implement Kubernetes for their use cases as well.
Automotive cloud is not only a domain of car manufacturers. As mentioned earlier, they offer digital services to integrate with their cars, but numerous mobility service providers integrate with these APIs to implement their own use cases.

Working with the leading auto motive brands and being engaged in numerous projects meant to deliver innovative applications. Our team have collected a group of helpful practices which make development easier and improve user experience. There are some must-have practices when it comes to delivering high-quality software, such as CI/CD, Agile, DevOps, etc., – they are crucial yet well-known for the experienced development team and we don’t focus on them in this article. Here we share tips dedicated for teams working with app delivery for automotive.

One of the things we’ve learned collaborating with Porsche is that vehicles are equipped with ECUs and installing software on them isn’t easy. However, Kubernetes helps to mitigate that challenge, as we can mock the target ECU by docker image with specialized operating systems and install software directly in it. That’s a good approach to create an integration environment that shortens the feedback loop and helps deliver software faster and better.
In the IoT ecosystem, you can’t rely too much on your connection with edge devices. There are a lot of connectivity challenges, for example, a weak cellular range. You can’t guarantee when your command to the car will be delivered and if the car will respond in milliseconds or even at all. One of the best patterns here is to provide the asynchronous API. It doesn’t matter on which layer you’re building your software if it’s a connector between vehicle and cloud or a system communicating with the vehicle’s API provider. Asynchronous API allows you to limit your resource consumption and avoid timeouts that leave systems in an unknown state.
Let’s take a very simple example of a mobile application for locking the car remotely.
With asynchronous API, there’s always a way to resend the response. With synchronous API, after you lose connection, the system doesn’t know where to resend response out of the box. As you may see, the asynchronous pattern handles this case perfectly.
DigDigital Twin is a virtual model of a process, a product or a service, in case of automotive – a digital cockpit of a car. This pattern helps to ensure the integrity of data and simplify the development of new systems by its abstraction over the vehicle. The concept is based on the fact that it stores the actual state of the vehicle in the cloud and constantly updates it based on data sent from a car. Every feature requiring some property of vehicle should be integrated with Digital Twin to limit direct integrations with a car and improve the execution time of operations.
Implementation of Digital Twin may be tricky though, as it all depends on the vehicle manufacturer and API it provides. Sometimes it doesn’t expose enough properties or doesn’t provide real-time updates. In such cases, it’s even impossible to implement this pattern.
We believe that the future will look more futuristic than we could have ever imagined. Autonomous cars, smart cars, smart homes, every device tries to make our lives easier. It’s not known when and how these solutions will fully utilize Artificial Intelligence to make this experience even better. Everything connects as numerous IoT devices are connected which provides us with unlimited possibilities.
T he automotive industry is currently transforming, and it isn’t only focusing on the driving experience anymore. There is a serious focus on connected mobility and other customer-oriented services to enhance our daily routines and habits. However, as software providers, we should keep in mind that automotive is a mature industry. The first connected car solutions were built years ago, and it’s challenging to integrate with them. These best practices should help focus on customer experience. Unreliable systems won’t encourage anyone to use it, and bad reviews can easily destroy a brilliant idea.
The automotive industry is experiencing a challenging transformation. We can notice these changes with every new model of a car and with every new service released. However, to keep up with the pace of the changing world, the industry needs modern technologies and reliable solutions, such as Kubernetes. And on top of that cloud-native application, software created with the best practices by experienced engineers who use the customer-first approach.
In the modern world, tech companies strive to collect as much information as possible about the status of owned cars to enable proactive maintenance and rapid responses to any incidents that may occur. These incidents could involve theft, damage, or the cars simply getting lost. The only way to remotely monitor their status is by obtaining telemetry data sent by the vehicles and storing it on a server or in the cloud. There are numerous methods for gathering this data, but is there an optimal approach? Is there a blueprint for designing an architecture for such a system? Let's explore.
This article is about gathering telemetry data, so let's begin with a quick reminder of what it is. Telemetry in cars refers to the technology that enables the remote collection and transmission of real-time data from various components of a vehicle to a central monitoring system. This data encompasses a wide range of parameters, including, for example:
Collecting vehicle details is valuable, but what is the real purpose of this information?
The primary use of telemetry data is to monitor a car's status from anywhere in the world, and it's especially crucial for companies like car rental firms such as Hertz or Europcar, as well as transportation companies like Uber. Here are some examples:
These are just a few examples of how telemetry data can be utilized, with many more possibilities. Understanding the value of telemetry data, let's delve into the technical aspects of acquiring and using this data in the next part of the article.
Architectural planning should commence with an understanding of the use cases for the collected telemetry data. This includes considering what the end user intends to do with the data and how they will access it. Common uses for this data include:
We should not collect any data from cars unless we either own the car or have a specific legal agreement to do so. This requires not only planning the architecture for acquiring access to the car but also for disposing of it. For example, if we collect telemetry or location data from a car through websockets and the company decides to sell the car, we should immediately cease tracking the car. Storing data from it, especially location data, might be illegal as it could potentially allow tracking of the location of a person inside the car.
If we have legal permission to collect data from the car, we must include correct permission management in our architecture. Some key considerations include:
Now that we have access to the data, it's time to consider how to collect it. There are several known methods to do this:
After collecting the data, it's important to decide where to store it. There are various databases available, and the choice depends on your specific data use cases and access patterns. For instance:
When planning your databases, don't forget to consider data retention. If historical data is no longer needed, it's advisable to remove it to avoid excessive storage costs.
Here is an example of such an architecture on AWS in which:

In the modern tech landscape, the quest for complete vehicle data is a paramount objective. Tech companies seek to collect critical information about the status of owned cars to enable proactive maintenance and rapid responses to a spectrum of incidents, from theft and damage to simple misplacement. This imperative relies on the remote monitoring of vehicles through the collection and storage of data on servers or in the cloud, offering the capability to monitor a vehicle's status from any corner of the globe. This is especially essential for companies like car rental firms and transportation services, with applications ranging from tracking stolen cars through GPS data to analyzing accident events and managing fuel or charging for rental vehicles.
The core of this mission is to strike a balance between data collection, security, and architectural planning. The process involves careful consideration of data collection methods, adherence to legal and security best practices, and informed choices for data storage solutions. The evolving landscape of vehicle data offers endless possibilities for tech companies to harness the power of telemetry and deliver an enhanced experience for their customers.
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