

We're connected. There’s no doubt about it. At work, at home, in town, on holidays. Our life is no longer divided into offline and online, digital and analog. Our life is somewhere in between, and it happens in both worlds at once. Also in our car, where we expect access to data, instant updates, entertainment, and understanding of our needs. The proven IoT SaaS platform makes this much easier. Today choosing this option is crucial for every company in the automotive industry. Without it, the connected vehicle wouldn’t exist.
What you will learn from this article:
Before our very eyes, the car is becoming part of the Internet of Things ecosystem. We want safer driving and 'being led by the hand', ease of integration with external digital services like music streaming, automatic parking payments, or real-time traffic alerts, and the transfer of virtual experiences from one tool to another (including the car).
The vehicles we drive have become more service-oriented, which not only creates new options and business opportunities for companies from the automotive sector but also poses potential threats.
A hacking attack on a phone may result in money loss or compromising the user, whereas an attack on a car can have much more serious consequences. This is why choosing the platform for a connected vehicle is crucial.
Let's have a look at the basic assumptions that such a platform should meet. Let's get to know the main service providers and market use cases influencing the choice of the largest brands in the automotive industry.

At the heart of the Internet of Things is data. However, no one will share it unless the system guarantees an appropriate level of security and privacy. Access authorization is meant for selected users and platforms only. Authentication is geared to prevent unwanted third-party devices from connecting to the vehicle. Finally, there is also an option of blocking devices reaching their limits of usage or ones that have become unsafe. These types of elements that make up the security of the platform are a necessary condition to consider the implementation of the platform in your own vehicle fleet.
The connected vehicle continuously receives and sends data. The vehicle communicates not only with other moving vehicles but also with the city and road infrastructure and third-party platforms. Data management, storage, and analysis are the gist of the entire IoT ecosystem. For everything to run smoothly and in line with security protocols, devices need to get data directly from your IoT platform, not from devices. Only in this way will you get a bigger picture of the whole, plus the option of comprehensive analysis- hence the possibility of monetization and obtaining additional business value .
Once we have the guarantee that the data is safe and obtained from the right sources, we can start analyzing it. A good IoT platform allows it to be analyzed in real-time, but also in relation to past events. It also allows you to predict events before they happen - for example, it will warn the user about replacing a specific component before it breaks down. It is important that the platform collects and analyses data from the entire spectrum of events. Only in this way can it create a comprehensive picture of the real situation.
The number of third-party platforms that the driver can connect to their car will continue to increase. You have to be prepared for this and choose a solution that will be able to evolve along with market changes. The openness of the system (combined with its security) will keep you going and expand your potential monetization possibilities.
When the system is shut down, you may have to replace some devices or make constant programming changes to communication protocols in the near future.
With this amount of data, since thousands or even hundreds of thousands of vehicles can be pinned to the platform - transparent data reporting becomes necessary. Some of the information may be irrelevant, some will gain significance only in combination with others, some will be more or less important for your business (different aspects will be pointed out by a company operating in the area of shared mobility , as opposed to a company managing a lorry fleet).
Your IoT platform must enable you to easily access, select and present key information in a way that will be clear to each employee, not business intelligence experts only.
We need data to draw constructive business conclusions, not to be bombarded with useless information.
All right. So what solution should you opt for? There is no one, obvious answer to this question. It all depends on your individual needs, the scale of the business, and the cooperation model that is key for you.
You can focus on larger market players and scalable solutions - e.g. the Microsoft Azure platform or AWS by Amazon or on services in the SaaS model provided e.g. by players such as Otonomo, Octo, Bosch, or Ericsson.

The Azure platform, created by the technological giant from Redmond, has been known to developers and cloud architects for a long time. No wonder that it is often used by the most famous brands in the automotive industry. Microsoft is supported by the scale of its projects, excellent understanding of cloud technologies, and experience in creating solutions dedicated to the world's largest brands.
In 2020, based on these solutions, Volkswagen implemented its own Automotive Cloud platform (by its subsidiary - CARIAD, previously called CarSoftware.org.)
Powered by Microsoft Azure cloud and IoT Edge solutions, the platform will support the operation of over 5 million new Volkswagens every year. The company also plans to transfer technology to other vehicles from the group in all regions of the world, and by doing this, laying the foundations for customer-centric services.
As the brand writes in its press release, the platform is focused on „providing new services and solutions, such as in-car consumer experiences, telematics, and the ability to securely connect data between the car and the cloud.”
For this purpose, Volkswagen has also created a dedicated consumer platform - Volkswagen We, where car users will find smart mobility services and connectivity apps for their vehicles.

Over 13 years on the market and „165 fully featured services for computing, storage, databases, networking, analytics, robotics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media….” support AWS, or the Amazon cloud solutions.
For people from the automotive industry, a great advantage is a huge brand community and an extensive ecosystem of other services such as movie streaming (Prime Video), voice control (Alexa), or shopping in Amazon Go stores, which can create new business opportunities for companies providing automotive solutions.
The Amazon platform was selected, among others, by the Ford Motor Company (in cooperation with Transportation Mobility Cloud), and by Lyft in the shared mobility sector.
Ford and creators of the Transportation Mobility Cloud (TMC) Autonomic justified the choice of that solution as follows: [we choose] „AWS for its global availability, and the breadth and depth of AWS’ portfolio of services, including Internet of Things (IoT), machine learning, analytics, and compute services”. The collaboration with Amazon is intended to help the brands expand the availability of cloud connectivity services and connected car application development services for the transportation industry”.
Based on the Amazon DynamoDB (NoSQL database) service, Lyft chose Amazon services to be able to easily track users’ journeys, precisely calculate routes and manage the scale of the process during the communication peak, holidays, and days off.
Chris Lambert, CTO at Lyft, commented on the brand's choice: „By operating on AWS, we are able to scale and innovate quickly to provide new features and improvements to our services and deliver exceptional transportation experiences to our growing community of Lyft riders. […] we don’t have to focus on the undifferentiated heavy lifting of managing our infrastructure, and can concentrate instead on developing and improving services with the goal of providing the best transportation experiences for riders and drivers, and take advantage of the opportunity for Lyft to develop best-in-class self-driving technology.”

Transforming data to revolutionize driving and transportation. Otonomo, the IoT platform operating in the SaaS model, using this slogan is trying to convince the automotive industry to avail of its services.
Among its customers, BMW and belonging to the same MINI group are particularly noteworthy. The vehicles have been connected to the platform in 44 countries and are intended to provide additional information for road traffic, smart cities, and improve the overall driving experience.
Among the data to be collected by the vehicles, the manufacturer mentions information on the availability of parking lots, traffic congestion, and traffic itself in terms of city planning, real-time traffic intelligence, local hazard warning services, mapping services, and municipal maintenance and road optimization.

Partnerships with telecommunications companies are also a common business model in creating cloud services for vehicles. This kind of cooperation was chosen by Volvo, e.g. whilst working with Ericsson. Anyway, this cooperation dates back to 2012 and is constantly being expanded.
Connected Vehicle Cloud (CVC) platform, as its producer named it, allows Volvo to „deliver scalably, secured, high-quality digital capabilities, including a full suite of automation, telematics, infotainment, navigation, and fleet management services to its vehicles. All software is able to be supported and seamlessly updated over-the-air (OTA) through the Ericsson CVC”.

In 2020, connected car services also made their debut in Mazda, specifically the MX-30 model. Like the Swedish vehicle manufacturer, a local technology partner was also selected here. It was KDDI, the Japanese telecommunications tycoon. (Orange became a partner for the European market).
With Mazda's connection to the IoT cloud, the MyMazda App has also been developed. The manufacturer boasts that in this way they introduced a package of integrated services, "which will remove barriers between the car and the driver and provide a unique experience in using the vehicle". The IoT platform itself is geared to offer drivers a higher level of safety and comfort.
Regardless of which solution you choose, remember that security and data management are an absolute priority of any IoT platform. There is no one proven model because the automotive industry also has completely different vehicles, goals, and fleet scales.
Identify your key needs and make your final choice based on them. The IoT platform should be adjusted to your business, not the other way round. Otherwise, you will be in for constant software updates and potential problems with data management and its smooth monetization.

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The automotive industry is changing right before our very eyes. Today, services based on the CASE model are looming on the horizon. They are capturing an increasing market share and gaining more and more each year in total dollar value. What's in store for the automotive sector and how automotive enterprises can seize these opportunities?
By 2030, over 30 percent of the projected increase in vehicle sales due to urbanization and macroeconomic growth will be unlikely to happen owing to the shared mobility expansion.
In China, the European Union, and the United States, which are countries supporting shared mobility solutions , the mobility market could reach 28 percent annual growth from 2015 to 2030 . Of course- this would be the most optimistic scenario. FutureBridge specialists expect the shared mobility market to grow significantly over the next five to seven years at a CAGR of 16 percent from 2018, reaching 180 billion dollars by 2025 . How can the growing demand for new mobility services be explained?

On the one hand, the automotive industry deals with changing consumer preferences . One travels by car covering shorter distances, but much more frequently. And it doesn’t have to be by car at all, as new means of transportation are becoming more accessible.
On the other hand, soaring car prices (though cars lose their value a few months after the purchase) prompt us to search for other, cheaper alternatives that provide optimal driving comfort anyway.
How will companies relying on the traditional car ownership model respond to this trend? They will provide new services such as substitution models, in which, for a once-off monthly payment, you can have a new car with insurance, maintenance, roadside assistance, etc. Subscriptions will soon account for about 15% of new car sales and should have risen to 25% by 2025. In this context, new mobility in the form of rental and ride-sharing services, which are also part of the transformation on the roads, also becomes significant.
The third thing is growing technology, based on the CASE model(Connectivity, Autonomous driving, Shared mobility, Electrification,) that empowers the development of new mobility services on an unprecedented scale. According to Microsoft experts, by 2030 virtually all new cars will have been connected devices, functioning as data centers on wheels.
A short-term car rental model that allows users to choose a vehicle and pick-up/drop-off location. Users can determine vehicles and flexible rent times. Operators gain high ROI with high utilization and minimal staffing.
Examples: citybee, E-VAI, fetch
A form of cab rental in which the drivers are usually contractors using their private vehicles rather than direct employees. The user has immediate availability and payment is handled through the operator. The benefits are also the ability to track and monitor journeys. For operators instead, traditional fleet costs must be handled by the drivers. It’s an easily scalable service.
Examples: Uber, Lyft, Bolt, marcel, OLA
this service allows vehicle owners to rent their vehicles when they are not currently in use. BMW-run ReachNow is piloting a version of this type of service, which allows Mini owners to offer their currently unused vehicles for rent. The benefits for users are the lower costs than traditional vehicle rental. Meanwhile, the operator has no fleet to manage and gets access to an easily scalable model of business.
Examples: HoppyGo, SnappCar
Allows users to join an already scheduled trip. The operating company acts as an "intermediary" through which rides can be announced and joined. Carpooling can apply both to people taking a trip alone and to those who want to share rides to reduce the total cost of the trip for a single passenger. It’s a cheap and environmentally friendly service. What is more, the operator has a higher margin per ride and no fleet to manage.
Examples: BlaBlaCar, GoMore, liftshare
The evolution of the traditional car rental by the day, allowing users to rent cars for different periods without the traditional hassle associated with this type of service. From the user's point of view, such new services enable an easier and quicker process of vehicle rental. Also, it’s possible to choose a vehicle before finalizing the rental. In turn, the operator has less staffing than a traditional rental and can utilize already existing fleets.
Examples: Audi Silvercar, Hertz, Sixt, PORSCHE DRIVE, UBEEQO
An integrator of public transport mobility services, as well as other modes of transportation, such as public transportation, rail networks, and even cabs. The goal of such services is to get people from their starting point to their destination in the fastest, cheapest, or most efficient way, depending on individual needs. In this model, the operator gets access to additional potential users and has relatively low costs of deployment due to a lack of physical assets.
Examples: FREE2MOVE, whim, Google Maps
Of the 55 providers of the aforementioned new mobility services operating in European countries, the most popular are those in the area of carsharing (51%) . The second most popular are car rental services (20%) , followed by P2P sharing (13%) .
In terms of ownership, most new mobility services were OEM owned (over 36%), although many of them were independent (over 38%). Also included were OEM invested services (31%).
Mobility services are based on advanced software that uses, at least, the Internet of Things, to transfer data from the vehicle to the cloud. Then the individual information is available on the user's mobile application.
For services based on unmanned vehicle rental, modern security features have been considered when it comes to opening and closing the car.
With a view to minimizing possible problems, the developers of digital new mobility services are also introducing a fault reporting option.
Below is a selection of the most common functionalities and technologies in detail for each new mobility service in Europe.


All of these and other options provide guidance and a certain pattern of behavior for future developing OEMs.
CASE trends provide new opportunities for the vehicles of the future. However, the interrelationships between software, in-car sensors, and electronic systems require a huge amount of resources , especially when we are talking about reliable operations that translate into a competitive advantage of new mobility services and popularity among potential users.
Therefore, if you want to develop in this area, consider at least these few factors.
If you want to deal with the challenges that come with developing new mobility services and are considering the above and other growth factors, contact Grape Up. We can help you expand your business in terms of features and values appreciated by today's conscious consumers.
Machine Learning combined with edge computing gains a lot of interest in industries leveraging AI at scale - healthcare, automotive, or insurance. The proliferation of use cases such as autonomous driving or augmented reality, requiring low latency, real-time response to operating correctly, made distributed data processing a tempting solution. Computation offloading to edge IoT devices makes the distributed cloud systems smaller - and in this case, smaller is cheaper. That’s the first most obvious benefit of moving machine learning from the cloud to edge devices.
Why is this article worth reading? See what we provide here:
Using the automotive industry as an example, modern cars already contain the edge device with processors capable of making complex computations. All ADAS (Advanced Driver Assistance Systems) and autonomous driving calculations happen on-board and require rather significant compute power. Detecting obstacles, road lanes, other vehicles, or road signs happens right now using onboard vehicle systems. That’s why collaboration with companies like Nvidia becomes crucial for OEMs, as the need for better onboard SoCs does not stop.
Even though the prediction happens in the vehicle, the model is trained and prepared using regular, complex, and costly training systems built on-premises or in the cloud. The training data grows bigger and bigger making the training process computationally expensive, slower, and requiring significant storage, especially if incremental learning is not used. The updated model may take time to be passed to the vehicle, and storing the user driving patterns, or even images from the onboard camera, requires both user consent and adherence to local law regulations.
The possible solution for that problem is using a local dataset from each vehicle as small, distributed training sets and training the model in the form of “federated learning”, where the local model is trained using smaller data batches and then aggregated into a singular global model. This is both more computational and memory efficient.
One of the important concepts highly associated with machine learning at edge is building Federated Learning on top of edge ML. The combination of federated learning and edge computing gives important, measurable advantages:
Benefits from these concepts contain both cost savings and accuracy improved, visible as an overall better user experience when using the vehicle systems. As autonomous driving and ADAS systems are critical, better model accuracy is also directly associated with better security. For example, if the system can identify pedestrians on the road in front of vehicles with accuracy higher by 10%, it can mean that an additional 10% of collisions with pedestrians can be avoided. That is a measurable and important difference.
Of course, the solution does not come only with benefits. There are certain risks that have to be taken into account when deciding to transition to federated learning. The main one is that compared to the regular training mechanisms, federated learning is based on heterogeneous training data - disconnected datasets stored on edge devices. This means the global model accuracy is hard to control, as the global model is derived based on local models and changes dynamically.
This can be solved by building a hybrid solution, where part of the model is built using safe, predefined data, and it is gradually enhanced by federated learning. This brings both worlds closer together - amounts of data impossible to handle by a singular training system and stable model based on a verified training set.
To build this kind of system, we need to start with the overall architecture. Key assumptions are that the infrastructure is capable of running distributed, microservices-based systems and has queueing and load balancing capabilities. Edge devices have some kind of storage, sensors, and SoC with CPU, and GPU capable of training the ML model .
Let’s split it into multiple subsystems and consider them one by one:

a) Gradient verification / Firewall - system rejecting the gradient that looks counterfeit - either manipulated by 3rd party or being based on fictional data.
b) Model aggregator - system merging the new weights into the existing model and creating an updated model.
c) Result verification automated test system - system verifying the new model on a predefined dataset with known predictions to score the model compared to the original.
d) Propagating queue connected to (S)OTA - automatic or triggered by user propagation of updated model in the form of an over-the-air update to the vehicle.
The firewall here, inside the system, is not a mistake. It is not guarding the network against attacks. It is guarding the model against being altered by cyber attacks.
Security is a very important aspect of AI, especially when the model can be altered by unverified data from the outside. There are multiple known attack vectors:

This can be a printed picture or even a sticker on a regular road sign. If the network learns to treat those four pixels as a “stop” sign. This can be painted, for example, on another vehicle and cause havoc on the road when an autonomous car encounters this pattern.
As we can see, those attacks are specific to distributed learning systems or machine learning in general. Taking this into account is critical, as the malicious model may be impossible to identify by looking at the weights or even prediction results if the way of attack was not determined.
There are multiple countermeasures that can be used to mitigate those attacks. Median or distance to the global model can be calculated and quickly identify rogue data. The other defense is to check the score of the global model after merging and revert the change if the score is significantly worse.
In both cases, the notification about the situation should be notified, both to operators as a metric and to a service that gives scores to the vehicle edge devices. If the device gets repeatedly flagged as wrong-doing, it should be kicked out of the network, and investigation is required to figure out if this is a cyberattack and who is the attacker.
As we know, taking care of the cybersecurity threats specific to our use case, now the important step is merging the new weights with the global model.
There is no one best function or algorithm that can be used to aggregate the local models into global models by merging the individual results (weights). In general, very often average, or weighted average gives sufficient results to start with.
The Aggregation step is not final. The versioned model is then tested in the next step using the predefined data with automated verification. This is a crucial part of the system, preventing the most obvious faults - like the lane assist system stopping to recognize roadside lines.
If the model passes the test with a score at least as good as the current model (or predefined value), it’s being saved.
The last step of the pipeline is enqueueing the updated model to be propagated back to vehicles. This can be either an automatic process as in continuous deployment directly to the car or may require a manual trigger if the system requires additional manual tests on the road.
A safe way of distributing the update is using the container image. The same image may be used for tests and then run in vehicles greatly reducing the chance of deploying failing updates. With this process, rollback is also simple as long as the device is able to store the previous version of the model.
Moving from legacy, monolithic training method to federated learning gives promising results in both reduced overall system cost and improved accuracy. With quick expansion of 5G low-latency network and IoT edge devices into vehicles, this kind of system can move from theoretical discussions, scientific labs, and proofs of concepts to fully capable and robust production systems. The key part of building such a system is to consider the cybersecurity threats and crucial metrics like global model accuracy from the start.
Ever since Henry Ford implemented the first production line and launched mass production of the Ford Model T, the automotive industry has been on the constant lookout for ways to boost performance. This aspect has become even more relevant today, given the constant market and social unrest. Coming to rescue supply chain management and product lifecycle optimization is predictive maintenance. Not only OEMs, but the entire automotive industry: insurers, car rental companies and vehicle owners are benefiting from the implementation of this technology.
Predictive maintenance is an advanced maintenance approach that utilizes data science and predictive analytics to anticipate when equipment or machinery requires maintenance before it faces a breakdown.
The primary aim is to schedule maintenance at optimal times, considering convenience and cost-effectiveness while maximizing the equipment's longevity. By identifying potential issues before they become critical, predictive maintenance significantly reduces the likelihood of equipment breakdowns.
Various types of maintenance strategies are employed in different industries:
Predictive maintenance employs various techniques, such as vibration analysis, acoustic monitoring, infrared technology, oil analysis, and motor circuit analysis. These methods enable continuous equipment condition monitoring and early detection of potential failures, facilitating timely maintenance interventions.
Predictive maintenance hinges on the real-time condition of assets and is implemented only when the need arises. Its purpose is to anticipate potential failures by monitoring assets while they are actively operational. Unlike preventive maintenance , this approach is rooted in the current operational state of an asset rather than statistical analysis and predetermined schedules.
Predictive maintenance solutions utilize a combination of sensors, artificial intelligence, and data science to optimize equipment maintenance.
The development of such solutions varies depending on equipment, environment, process, and organization, leading to diverse perspectives and technologies guiding their creation. However, there are steps common to every project: data collection and analysis, model development and deployment, as well as continuous improvement.
Here is a step-by-step process of how solutions are developed in the automotive industry :
Implementing predictive maintenance solutions in a fleet of vehicles or in a vehicle factory is a process that requires time, consistency and prior testing. Among the main challenges of rolling out this technology, the following aspects in particular are noteworthy.
Integrating data from many sources is a significant barrier to implementing predictive maintenance solutions. To accomplish this with a minimum delay and maximum security, it is necessary to streamline the transfer of data from machines to ERP systems. To collect, store, and analyze data from many sources, businesses must have the proper infrastructure in place.
Lack of data is a major hindrance to implementing predictive maintenance systems. Large amounts of information are needed to develop reliable models for predictive maintenance. Inadequate information might result in inaccurate models, which in turn can cause costly consequences like premature equipment breakdowns or maintenance.
To get over this difficulty, businesses should collect plenty of data for use in developing reliable models. They should also check that the data is relevant to the monitored machinery and of high quality. Businesses can utilize digital twins, or digital representations of physical assets, to mimic the operation of machinery and collect data for use in predictive maintenance systems.
Transitioning from preventive to predictive maintenance is complex and time-intensive. It requires comprehensive steps beyond technology, including assembling a skilled team and managing upfront costs. Without qualified experts versed in software and process intricacies, project success is doubtful.
The implementation of predictive maintenance programs comes with substantial costs. These upfront expenses pose challenges, including the need to invest in specialized sensors for data collection, procure effective data analysis tools capable of managing complexity, and possibly hire or train personnel with technical expertise.
To address these hurdles, collaboration with specialized vendors and the utilization of cloud-based solutions can prove cost-effective. Additionally, digital twin technology offers a way to simulate equipment behavior and minimize reliance on physical sensors, potentially reducing overall expenses.
The implementation of predictive maintenance involves extensive data collection and analysis, which can give rise to privacy concerns. Companies must adhere to applicable data protection laws and regulations, and establish proper protocols to safeguard the privacy of both customers and employees. Even though predictive maintenance data may be anonymized and not directly linked to specific individuals, it still necessitates robust security measures, since preventing data breaches and unauthorized access to vital company information is crucial for overall success.
Life cycle optimization, stock management, or even recycling management - in each of these fields predictive maintenance can bring substantial benefits. And this is not only for OEMs but also for fleet operators, transportation or logistics companies. And even for the end user.
Below we list the key benefits of implementing predictive maintenance in an automotive-related company:
Predictive maintenance clearly is not a one-size-fits-all solution for all sectors. Notably, it will work well for high production volumes and short lead times and anywhere you need to ensure reliability, security and convenience.
The automotive industry is a perfect fit for this model. As shown in the examples featured in the second part of the article, the top players in the market are tapping into this technology.
According to Techsci Research , “ The global predictive maintenance market was valued at USD 4.270 billion in 2020 and is projected to grow around USD 22.429 billion by 2026”.
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