

The automotive industry is changing right before our very eyes. Today, services based on the CASE model are looming on the horizon. They are capturing an increasing market share and gaining more and more each year in total dollar value. What's in store for the automotive sector and how automotive enterprises can seize these opportunities?
By 2030, over 30 percent of the projected increase in vehicle sales due to urbanization and macroeconomic growth will be unlikely to happen owing to the shared mobility expansion.
In China, the European Union, and the United States, which are countries supporting shared mobility solutions , the mobility market could reach 28 percent annual growth from 2015 to 2030 . Of course- this would be the most optimistic scenario. FutureBridge specialists expect the shared mobility market to grow significantly over the next five to seven years at a CAGR of 16 percent from 2018, reaching 180 billion dollars by 2025 . How can the growing demand for new mobility services be explained?

On the one hand, the automotive industry deals with changing consumer preferences . One travels by car covering shorter distances, but much more frequently. And it doesn’t have to be by car at all, as new means of transportation are becoming more accessible.
On the other hand, soaring car prices (though cars lose their value a few months after the purchase) prompt us to search for other, cheaper alternatives that provide optimal driving comfort anyway.
How will companies relying on the traditional car ownership model respond to this trend? They will provide new services such as substitution models, in which, for a once-off monthly payment, you can have a new car with insurance, maintenance, roadside assistance, etc. Subscriptions will soon account for about 15% of new car sales and should have risen to 25% by 2025. In this context, new mobility in the form of rental and ride-sharing services, which are also part of the transformation on the roads, also becomes significant.
The third thing is growing technology, based on the CASE model(Connectivity, Autonomous driving, Shared mobility, Electrification,) that empowers the development of new mobility services on an unprecedented scale. According to Microsoft experts, by 2030 virtually all new cars will have been connected devices, functioning as data centers on wheels.
A short-term car rental model that allows users to choose a vehicle and pick-up/drop-off location. Users can determine vehicles and flexible rent times. Operators gain high ROI with high utilization and minimal staffing.
Examples: citybee, E-VAI, fetch
A form of cab rental in which the drivers are usually contractors using their private vehicles rather than direct employees. The user has immediate availability and payment is handled through the operator. The benefits are also the ability to track and monitor journeys. For operators instead, traditional fleet costs must be handled by the drivers. It’s an easily scalable service.
Examples: Uber, Lyft, Bolt, marcel, OLA
this service allows vehicle owners to rent their vehicles when they are not currently in use. BMW-run ReachNow is piloting a version of this type of service, which allows Mini owners to offer their currently unused vehicles for rent. The benefits for users are the lower costs than traditional vehicle rental. Meanwhile, the operator has no fleet to manage and gets access to an easily scalable model of business.
Examples: HoppyGo, SnappCar
Allows users to join an already scheduled trip. The operating company acts as an "intermediary" through which rides can be announced and joined. Carpooling can apply both to people taking a trip alone and to those who want to share rides to reduce the total cost of the trip for a single passenger. It’s a cheap and environmentally friendly service. What is more, the operator has a higher margin per ride and no fleet to manage.
Examples: BlaBlaCar, GoMore, liftshare
The evolution of the traditional car rental by the day, allowing users to rent cars for different periods without the traditional hassle associated with this type of service. From the user's point of view, such new services enable an easier and quicker process of vehicle rental. Also, it’s possible to choose a vehicle before finalizing the rental. In turn, the operator has less staffing than a traditional rental and can utilize already existing fleets.
Examples: Audi Silvercar, Hertz, Sixt, PORSCHE DRIVE, UBEEQO
An integrator of public transport mobility services, as well as other modes of transportation, such as public transportation, rail networks, and even cabs. The goal of such services is to get people from their starting point to their destination in the fastest, cheapest, or most efficient way, depending on individual needs. In this model, the operator gets access to additional potential users and has relatively low costs of deployment due to a lack of physical assets.
Examples: FREE2MOVE, whim, Google Maps
Of the 55 providers of the aforementioned new mobility services operating in European countries, the most popular are those in the area of carsharing (51%) . The second most popular are car rental services (20%) , followed by P2P sharing (13%) .
In terms of ownership, most new mobility services were OEM owned (over 36%), although many of them were independent (over 38%). Also included were OEM invested services (31%).
Mobility services are based on advanced software that uses, at least, the Internet of Things, to transfer data from the vehicle to the cloud. Then the individual information is available on the user's mobile application.
For services based on unmanned vehicle rental, modern security features have been considered when it comes to opening and closing the car.
With a view to minimizing possible problems, the developers of digital new mobility services are also introducing a fault reporting option.
Below is a selection of the most common functionalities and technologies in detail for each new mobility service in Europe.


All of these and other options provide guidance and a certain pattern of behavior for future developing OEMs.
CASE trends provide new opportunities for the vehicles of the future. However, the interrelationships between software, in-car sensors, and electronic systems require a huge amount of resources , especially when we are talking about reliable operations that translate into a competitive advantage of new mobility services and popularity among potential users.
Therefore, if you want to develop in this area, consider at least these few factors.
If you want to deal with the challenges that come with developing new mobility services and are considering the above and other growth factors, contact Grape Up. We can help you expand your business in terms of features and values appreciated by today's conscious consumers.

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Should the code be green?
Sustainable Mobility is the key goal for today and future vehicle manufacturers and mobility providers. Reducing the CO2 footprint of transportation contributes to building a better future for all of us. For the automotive industry, part of this goal is defined in the European Vehicle Emission Standards initiative, Euro 7 being the latest norm before all cars become fully zero-emission.
There are multiple paths leading into zero-emission transportation, most of which are being taken in parallel. Electric vehicles, especially charged using renewable energy sources such as solar energy. Fuel cells and hydrogen vehicles. Using recycled materials for both car interior and exterior. Car sharing, better urban transportation, and all kinds of initiatives leading to reducing the number of vehicles on the roads.
Of course, software development companies can help with these kinds of initiatives by building software platforms for electric vehicles , efficient charging, and navigating to charging stations using renewable energy or making sure supply chains are fully invested in reducing CO2 emissions.
But is there anything, in general, we can do, or at least think about, to make software development more environment-aware?
One important aspect is the computational complexity of the code. More operations, assuming the same hardware, require more energy. This is especially important these days, as the microprocessors availability has become a huge bottleneck for the automotive industry. How can we mitigate this problem? Let’s look at two possibilities.
Firstly, does the programming language or code quality matter? Yes and yes. Let’s start by looking at the Energy Efficiency across Programming Languages paper from 2017 comparing the energy efficiency of programming languages (the lower, the better):

We can see that switching to a lower-level language can improve energy consumption. Is this the answer to the problem? Not directly. Procedural, statically typed languages are, in general, faster and have lower energy consumption, but at the same time are more complicated and require more time to write the same amount of code in easier to use ones. This is not a hard rule, as we can see Java gets a great result, although probably after optimizations.
So one thing we can do is to think about the efficiency of the language when we choose the tech stack for our project. The other thing regarding the same problem is to optimize the code instead of adding more cores or GBs of memory - as it may be a cheaper solution initially.
The other improvement we can make comes to leveraging shared resources in the cloud for computation by building multi-layer computing systems, where results required immediately or in real-time can be computed on edge devices, while others can be computed at the edge of the cloud or in distributed cloud systems. Having those three layers, where two of them share resources between multiple vehicles or end-user devices, makes the computation both more cost-effective and requires less energy, as the bill is shared between multiple users.
Developers and software development departments can contribute to making the sustainable mobility goal achievable in the near future. Small steps and decisions regarding programming languages, frameworks, computing resources make a difference.
In the modern world, tech companies strive to collect as much information as possible about the status of owned cars to enable proactive maintenance and rapid responses to any incidents that may occur. These incidents could involve theft, damage, or the cars simply getting lost. The only way to remotely monitor their status is by obtaining telemetry data sent by the vehicles and storing it on a server or in the cloud. There are numerous methods for gathering this data, but is there an optimal approach? Is there a blueprint for designing an architecture for such a system? Let's explore.
This article is about gathering telemetry data, so let's begin with a quick reminder of what it is. Telemetry in cars refers to the technology that enables the remote collection and transmission of real-time data from various components of a vehicle to a central monitoring system. This data encompasses a wide range of parameters, including, for example:
Collecting vehicle details is valuable, but what is the real purpose of this information?
The primary use of telemetry data is to monitor a car's status from anywhere in the world, and it's especially crucial for companies like car rental firms such as Hertz or Europcar, as well as transportation companies like Uber. Here are some examples:
These are just a few examples of how telemetry data can be utilized, with many more possibilities. Understanding the value of telemetry data, let's delve into the technical aspects of acquiring and using this data in the next part of the article.
Architectural planning should commence with an understanding of the use cases for the collected telemetry data. This includes considering what the end user intends to do with the data and how they will access it. Common uses for this data include:
We should not collect any data from cars unless we either own the car or have a specific legal agreement to do so. This requires not only planning the architecture for acquiring access to the car but also for disposing of it. For example, if we collect telemetry or location data from a car through websockets and the company decides to sell the car, we should immediately cease tracking the car. Storing data from it, especially location data, might be illegal as it could potentially allow tracking of the location of a person inside the car.
If we have legal permission to collect data from the car, we must include correct permission management in our architecture. Some key considerations include:
Now that we have access to the data, it's time to consider how to collect it. There are several known methods to do this:
After collecting the data, it's important to decide where to store it. There are various databases available, and the choice depends on your specific data use cases and access patterns. For instance:
When planning your databases, don't forget to consider data retention. If historical data is no longer needed, it's advisable to remove it to avoid excessive storage costs.
Here is an example of such an architecture on AWS in which:

In the modern tech landscape, the quest for complete vehicle data is a paramount objective. Tech companies seek to collect critical information about the status of owned cars to enable proactive maintenance and rapid responses to a spectrum of incidents, from theft and damage to simple misplacement. This imperative relies on the remote monitoring of vehicles through the collection and storage of data on servers or in the cloud, offering the capability to monitor a vehicle's status from any corner of the globe. This is especially essential for companies like car rental firms and transportation services, with applications ranging from tracking stolen cars through GPS data to analyzing accident events and managing fuel or charging for rental vehicles.
The core of this mission is to strike a balance between data collection, security, and architectural planning. The process involves careful consideration of data collection methods, adherence to legal and security best practices, and informed choices for data storage solutions. The evolving landscape of vehicle data offers endless possibilities for tech companies to harness the power of telemetry and deliver an enhanced experience for their customers.
With the development of artificial intelligence, the Internet of Things, and cloud solutions, the amount of data we can retrieve from a vehicle is expanding every year. Manufacturers improve efficiency in converting this data into new services and enhance their own offerings based on the information received from connected car systems. Can software-defined vehicle solutions be successfully applied to enabling fleet management systems for hundreds or even thousands of models? Of course, it can, and even should! This is what today's market, which is becoming steadily more car-sharing and micro mobility-based, expects and needs.
Netflix, Spotify, Glovo, and Revolut have taught us that entertainment, ordering food, or banking is now literally at our fingertips, available here and now, whenever we need or want it. Contactless, mobile-first processes, that reduce queues and provide flexibility, are now entering every area of the economy, including transportation and the automotive industry .
Three things: saving time, sparing money, and ecological trends dramatically change the attitude toward owning a car or choosing means of transport. Companies such as Uber, Lyft, or Bird cater to the needs of the younger generation, preferring renting over ownership.
The data-driven approach has become a cornerstone for automotive companies - both new, emerging startups and older, decades-old business models, such as car rental companies. None of the companies operating in this market can exist without a secure and well-thought-out IT platform for fleet management. At least if they want to stay relevant and compete.
It is the software - on an equal footing, or even first before the unique offer - that determines the success of such a company and allows it to manage a fleet of vehicles , which sometimes includes hundreds, if not thousands of models.
Depending on the purpose of the vehicles, the business model, and the scale of operations, solutions based on software will obviously vary, but they will be beneficial to both the fleet manager and the vehicle renter. They allow you to have an overall view of the situation, extract more useful information from received data and reasonably scale costs.
Among the potential entities that should be interested in improvements in this matter, the following types of fleets can be specifically mentioned:
A sizeable fleet implies a lot of responsibility and potentially a ton of problems. That's why it's so important to promptly locate each vehicle included and monitor it in real-time:
This is especially useful in the context of a bus fleet, but also in the sharing-economy group of vehicles : city e-scooters, bicycles, and scooters. In doing so, the business owner can react quickly to problems.
The real-time updated location, working due to IoT and wireless connectivity , also enables operations in emergency cases. This is because it allows you to recover a stolen or abandoned vehicle.
These benefits will be appreciated, for example, by people in charge of logistics transport fleets. After all, vehicles can be stolen in overnight parking lots. In turn, the fight against abandoned electric 2-wheelers will certainly be of interest to owners of the startups, which often receive complaints about scooters abandoned outside the zone, in unusual places, such as in fields or ditches in areas where there is no longer a sidewalk.
We should also mention advanced predictive analytics for parts and components such as brakes, tires, and engines. The strength of such solutions is that you receive a warning (vehicle health alerts) even before a failure occurs.
The result? Reduced downtime, better resource planning, and streamlined decision-making. According to estimates, these are savings of $2,000 per vehicle per year.
Over-the-Air (OTA) car updates are vital for safety and usability. Interconnected and networked vehicles can be updated in one go , simultaneously. This saves the time otherwise required to manually configure each system one by one. In addition, operations can also be performed on vehicles that happen to be out of the country.
Such a facility applies to virtually all industries relying on extensive fleets, especially in the logistics, transportation, and tourism sectors.
A growing number of services are focusing on service that is fast, simplified, and preferably remote. For instance, many rooms or apartment rentals on Airbnb rely on self-service check-in and check-out, using special lockups and codes.
Similar features are offered by software-defined vehicles , which can now be rented "off the street", without the need for service staff. The customer simply selects a vehicle and, via a smartphone app, unlocks access to it. Quick, easy, and instant.
Vehicle and software providers are well aware that new technology comes with great benefits, but also with a degree of investment. In order to make such commitments easier to decide upon, attractive loyalty schemes are being rolled out for larger fleets.
So as a business owner you reap double benefits. And at the same time you test, on lucrative terms, which solutions work best for you.
Cloud and IoT software enables more practical use of the entire fleet of available vehicles and accurately pinpoints bottlenecks or areas where the most downtime occurs.
This is an invaluable asset in the context of productivity-driven businesses, where even a few hours of delay can result in significant losses.
By contrast, artificial intelligence(AI)-based predictions (for example, information about an impending failure) offered to commercial fleets provide fleet managers with more anticipatory data , which can significantly cut business costs. Other benefits include improved emissions control or higher environmental standards.
Minimized almost to zero danger of hacking into the system contributes to the security of the fleet-based business.
Case study: Ford Pro™ Telematics
Revenues based on software and digital services is not a bad deal for all informed participants in the business environment. Some big players like Ford have based their entire business model, on this idea. With their Ford Pro™ series of solutions, they want to become an accelerator for highly efficient and sustainable business. Their offering is based on market-ready commercial vehicles to suit almost any business needs and on all-electric trucks and vans. They are developing telematics in particular.
Ford Chief Executive Jim Farley puts it bluntly: We are the Tesla of this industry.
Bold assumptions? Yes, but also an equally bold implementation. Created in May 2021, a standalone Ford Pro™ unit is to focus exclusively on commercial and government customers. The new model also serves as a prelude to expanding digital service offers for retail customers.
The objective is to increase Ford Pro's annual revenue to $45 billion by 2025, up 67% from 2019.
Managing a large group of vehicles also necessitates regular inspections and repairs, and at different times for different vehicles. This entails the need to control each unit individually.
The risk this poses is that information about the problem may not reach decision-makers in time, and besides, instead of the service and product, the executive is constantly focused on responding to anomalies. New technologies partially eliminate this problem.
As part of the Ford Pro Telematics Essentials package, vehicle owners receive real-time alerts on vehicle status in the form of engine diagnostic codes, vehicle recalls, and more. There's also a scheduled service tracking feature and, in the near future, remote locking/unlocking, which will further enhance fleet management.
Human-centered technology can help improve driver performance and road safety. Various sensors and detectors inside Ford vehicles provide a lot of interesting information about the driver's behavior. They monitor the frequency and suddenness of actions such as braking or accelerating. Knowledge of this type of behavior allows for better fleet planning and improved driver safety.
Fuel is one of the major business costs for companies managing a large number of vehicles. Ford Pro™ Telematics, therefore, approaches customers with a solution to monitor fuel consumption and engine idle time.
This functionality is designed to optimize performance and reduce expenses. Better exhaust control also indirectly lowers operating costs.
Telematics also provides an efficient way to manage a fleet consisting of electric vehicles. There are many indications that due to increasingly stringent environmental standards, they will form the backbone of various operations.
That's why Ford has developed its own E-Telematics software. It enables comprehensive monitoring of the charging status of the electric vehicle fleet. In addition, it helps drivers find and pay for public charging points and facilitates reimbursement for charging at home.
The system also offers the ability to accurately compare the efficiency and economic benefits of electric vehicles versus gas-powered ones.
Cloud-based advanced telematics software not only provides a better customer experience. What also counts is a streamlined collaboration with insurance providers and the delivery of vehicle rental services to clients of such companies.
This, of course, requires a special tool that enables:
The goal is to provide replacement cars for the customers of partnering insurers .
It includes verifying a customer and unlocking a car using a mobile app . This translates into greater customer satisfaction and the introduction of new business models. With the introduction of mobile apps in app stores, queues can be shortened. This results in a simplified rental process. From now on, it is more intuitive and focused on user experience and benefits. Because nowadays customers expect mobile and contactless service.
Case study: car rental
The leading rental enterprise teamed up with Grape Up to provide counter-less rental services and a touchless experience for their customers . By leveraging a powerful touchless platform and telematics system used by the rental enterprise, the company was able to build a more customer-friendly solution and tackle more business challenges, such as efficient stolen car recovery and car insurance replacement.
Technological changes that we are experiencing in the entertainment industry or e-commerce have also made their way into the automotive sector as well as micro-mobility and car rentals. There are many indications that there is no turning back.
Solutions such as real-time tracking, predictive maintenance, and driverless rental are the future. They help manufacturers execute their key processes more efficiently and track and manage their fleets effectively. In turn, the end customer receives an intuitive and convenient tool that fosters brand loyalty and makes life easier.
Of course, they need to be implemented properly. A large role is played by the quality of software. The key is the efficient flow of data and their cooperation with devices inside the vehicle. That is why it is worth choosing for business cooperation such a company that not only has the appropriate technological competence, but also the knowledge and experience gained during other such projects and implementations for the automotive industry.
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