A software-defined vehicle does not work in a vacuum. It operates at the intersection of different technologies, entities, and diverse needs. The parties to the issue are not just the driver and the OEM, but also the Internet provider, the software company or the developer of the road infrastructure, and even the lawmaker. If we want to create an effective and market-responsive monetization strategy and thus generate new revenue streams for the company, we need to be mindful of that.
That is why in our paper, we do not focus solely on the technology that is in charge of retrieving data from the car. We also write about the type of services that are the most popular among modern drivers, show practical use cases, and highlight the mega-trends shaping the automotive industry.
And most importantly – we avoid the programming jargon because it is useful in the programming stage, not when establishing a dialogue between the parties involved in the monetization process.
Marcin Wiśniewski works at Grape Up as a Head of Business Development. He collaborates closely with customers on identifying their needs and connecting them with experts helping in leveraging AI and cloud-native technologies to deliver software that ensures competitive advantage and business growth. He is an agile software development evangelist & a DevOps culture advocate.