The time the car value was determined by its performance has come to an end. Now, the automotive industry focuses on in-vehicle applications as almost all innovation projects developed by OEMs and car manufacturers are dedicated to a software-first strategy.
Today, modern vehicles should contain user-friendly touchscreens, digital instrument clusters, and constant internet connection. Customers demand access to smart navigation systems, music streaming services, mobile keys, and remote operations of the vehicle. To provide this new customer experience, OEMs need to transform from hardware delivery to software providers.