Case Study
Accelerating Insights: a Generative AI approach to Market Intelligence
The company faced significant challenges in managing the growing volume and complexity of data required to stay ahead of technological trends.
The company needed to provide in-depth market research and intelligence to help clients navigate the complexities of technological advancements and market shifts.
The existing process involved manually sifting through vast amounts of unstructured data from various sources such as websites, press releases, blogs, and other online sources.
Approach
Grape Up experts assessed the challenge and proposed automating data collection and analysis using AI Agent Workflows, a GenAI-powered tool built in-house.
Next, the joint team applied the tool to extract insights and assign relevance scores – analyzing the gathered data to detect specific technologies, OEM initiatives, and early signals of emerging developments while organizing and ranking the insights based on their importance.
To transform the results into visual intelligence, the team utilized G.Studio, Grape Up’s graph-based visualization solution, to map relationships, highlight key stakeholders, and surface upcoming trends and opportunities.
Outcome
The new approach and toolset enabled the company to dramatically reduce the time needed to compile market research reports – from weeks to just days – empowering the company to respond faster to client demands and evolving market conditions.
It also elevated the precision of insights. Enhanced detection and interpretation of technology launch signals set a new standard for market intelligence, enabling earlier recognition of emerging developments and securing a strategic advantage.
Armed with in-depth analytics, strategists collaborating with the market research team were able to make more confident, data-driven decisions – strengthening their ability to drive innovation and stay ahead in a rapidly changing industry.