The term "cloud-washed" was invented in the exact same way as the phrase "green-washed" came into being, which was used to describe products that don’t have anything to do with being "eco", but were sold in "green" packaging. The same with cloud. There is a trend in the software development community where many companies take perfect advantage of the cloud computing hype and re brand their products as "cloud", while in reality their solutions don’t have much in common with cloud. But first, let’s define what exactly "cloud washing" is:
Companies stick a "cloud" label on their products in order to stay on this competitive market. The only thing that they don’t do is explain whether it is cloud-native, cloud-based or something else.
In order for you to easily expose fake cloud solution, I have prepared a list of questions to ask cloud solutions vendors to make sure you are buying a product with all the benefits of cloud-native software.
If the platform is hosted purely in the cloud with proper backup strategy, availability zones and replication in place, you will not be affected in case the server fails and should not worry a lot about data loss. But if it’s an on-site server, be sure to expect an outage when the server fails make sure there are backups – preferably in the different data center.
In the case of single-tenant services, support may not be as dedicated as you would expect it to be. Some issues might take weeks to resolve. Multi-tenant and cloud-based are a much better option, but only when you go cloud-native can you expect the best support, scalability and quick fixes. Also, cloud native platforms provide better level of system-level security for all deployed services.
The answer is simple, if updates require downtime, it’s not cloud-native at all. If the features are available immediately, the software is cloud-native. Also, critical updates are deployed to all customers. On top of that, there is no disruption in service once they are deployed, because rolling update strategies are already in place. In addition, when failure happens rollback to previous version can be done immediately, or even automatically.
Remember one rule, cloud-native software is secure by definition . Cloud platforms "by design" are more secure because the whole system layer is abstracted from the developers and therefor easier to update with the latest security patches.

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Working with cloud-native applications entails continuously tackling and implementing solutions to cross-cutting concerns. One of these concerns that every project is bound to run into comes to deploying highly scalable, available logging, and monitoring solutions.
You might ask, “how do we do that? Is it possible to find "one size fits all" solution for such a complex and volatile problem?” You need to look no further!
Taking into account our experience based on working with production-grade environments , we propose a generic architecture, built totally from open source components, that certainly provide you with the highly performant and maintainable workload. To put this into concrete terms, this platform is characterized by its:
To build an environment that enables users to achieve outcomes described above, we decided to look at Elastic Stack, fully open source logging solution, structured in a modular way.
Each component has a specific function, allowing it to be scaled in and out as needed. Elastic stack is composed of:
While all this looks perfect, you still need to be cautious while deploying your Elastic Stack cluster. Any downtime or data loss caused by incorrect capacity planning can be detrimental to your business value. This is extremely important, especially when it comes to production environments. Everything has to be carefully planned, including worst-case scenarios. Concerns that may weigh on the successful Elastic stack configuration and deployment are described below.
When planning any reliable, fault-tolerant systems, we have to distribute its critical parts across multiple, physically separated network infrastructures. It will provide redundancy and eliminate single points of failure.
ELK architecture allows you to scale out quickly. Having good monitoring tools setup makes it easy to predict and react to any changes in the system's performance. This makes it resilient and helps you optimize the cost of maintaining the solution.
A monitoring tool along with a detailed set of alerting rules will save you a lot of time. It lets you easily maintain the cluster, plan many different activities in advance, and react immediately if anything bad happens to your software.
In order to maximize the stack performance, you need to plan the hardware (or virtualized hardware) allocation carefully. While data nodes need efficient storage, ingesting nodes will need more computing power and memory. While planning this take into consideration the number of events you want to process and amount of data that has to be stored to avoid many problems in the future.
Make sure the components are properly distributed across the VMs. Improper setup may cause high CPU and memory usage, can introduce bottlenecks in the system and will definitely result in lower performance. Let's take Kibana and ingesting node as an example. Placing them on one VM will cause poor user experience since UI performance will be affected when more ingesting power is needed and vice-versa.
Storing crucial data requires easy access to your data nodes. Ideally, your data should be replicated across multiple availability zones which will guarantee redundancy in case of any issues.

Our proposed architecture consists of five types of virtual machines - Routers, elastic masters, elastic data, ingestors, and Kibana instances. This toolset simplifies scaling of components while separating their responsibilities. Each of them has a different function:
Architecting your Elastic Stack deployment in this way allows for the simple upgrade procedure. Thanks to using a single point of entry, switching to a new version of Elastic Stack is as simple as pointing HAProxy to an upgraded cluster.
Using a clustered structure also allows for freely adding data nodes as needed when your traffic inevitably grows.
We witness how the world of IT constantly changes. Today, like never before, it is more often defined as “being THE business” rather than just “supporting the business”. In other words, the conventional application architectures and development methods are slowly becoming inadequate in this new world. Grape Up, playing a key role in the cloud migration strategy, helps Fortune 1000 companies make a smooth transition. We build apps that support the business itself, we advocate the agile methodology, and implement DevOps to optimize performance.
To clarify the idea behind cloud native technologies, we’ve put together the most important insights to help you and your team understand the essentials and benefits of Cloud Native Applications:
First and foremost, one must come to terms with the fact that the traditional application architecture means complex development, long testing and releasing new features only in a specific period. Whereas, the microservices approach is nothing like that. It deconstructs an application into many functional components. These components can be updated and deployed separately without having any impact on other parts of the application.
Depending on its functionality, every microservice can be updated as often as needed. For instance, a microservice that contains functionalities of a dynamic business offering will not affect other parts of the app that barely change at all. Thanks to this, an application can be developed without changing its fundamental architecture. Gone are the days when IT teams had to alter most of the application just to change one piece.
One of the biggest issues that our customers face before the migration is the burden of moving new code releases into production. Along with monolithic architectures that combine the whole code into one executable, new code releases require deploying the entire application. Because production environment isn’t the same as development environment, it often becomes impossible for developers to detect potential bugs before the release. Also, testing new features without moving the whole environment to the new app version can become tricky. This, in turn, complicates releasing new code. Microservices solve this problem prefectly. Since the environment is divided, any changes in code are separated to executables. Thanks to this, updates do not change the rest of the application, which is what clients are initially concerned about.
One of the indisputable advantage of microservices which outweighs all traditional methods is the fact that they communicate by means of API. With that said, you can release new features step by step with a new API version simultaneously. And if any failures appear, there is also a possibility to shut off access to the new API while the previous version of your app is still operational. In the meantime, you can work on the new function.
At Grape Up, we often work on on-site projects alongside our clients. On the first day of the project, we are introduced to multiple groups that are in charge of various parts of the app’s lifecycle such as operations, deployment, QA or development. Each of them has its own processes. This creates long gaps between tasks being handed over from one group to another. Such gaps result in ridiculously long deployment time frames which are very harmful to an IT business, especially when frequent releases are more than welcome. To efficiently get rid of these obstacles and improve the whole process, we introduce clients to DevOps.
By and large, DevOps is nothing else, but an attempt to eliminate the gaps between IT groups. It’s an engineering culture that Grape Up experts teach clients to use. If followed properly, they are able to transform manual processes to automated ones and start getting things done faster and better. The most important thing is to find the pain point in the application’s lifecycle. Let’s say that the QA department doesn’t have enough resources to test software and delays the entire process in time. A solution to this can be either to migrate testing to a cloud-based environment or put developers in charge of creating tests that analyze the code. By doing so, the QA stage can take place simultaneously with the development stage, not after it. And this is what it takes to understand DevOps.
The transition to cloud-native software development is no longer an option, it is a necessity. We hope that all the reasons mentioned above prompted you to embark on a journey called “Cloud-Native”, a promising opportunity for your company to grow in the years to come. And even if you’re still feeling hesitant, don’t think twice. Our expertise combined with your vision can be a great start into a brighter future for your enterprise .
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