Getting Ready for Software-Defined Mobility: How to Leverage Mobility as a Service (MaaS)

Software-defined vehicles and new mobility (ride-sharing, car-sharing, ride-hailing) unlock limitless opportunities for end-users. Successful MaaS service development allows customers to combine various modes of transport services during one travel planning – from public transport systems and private vehicles to new mobility services – and use a single payment channel through one mobile app.OEMs and vehicle rentals build software to leverage new business models and join the MaaS alliance. Adapting to key trends – the rise of new mobility services, development of smart cities, a decline in private car ownership, the popularity of choosing multiple modes of transport during one journey planning, and demand for improved user experience – encourages them to leverage connected car technologies and big data solutions.As the future of transportation services relies on connectivity, access to the MaaS global network, and flexibility in meeting user needs, automotive businesses and the transport sector focus on delivering software ensuring the best value proposition.