Marketing Director

Kraków |

Marketing |

Grape Up is a software technology consultancy that drives the future of mobility through building custom software for the automotive and insurance industries.

We are looking for a marketing leader with experience in B2B marketing to help us go to market with our enterprise services offer as the company continuously grows and evolves with new product/service offering.

This is a unique opportunity to engage and have a real impact on driving the company’s business through marketing. In this role, you’ll be responsible for co-creating and executing go-to-market frameworks and strategies that engage enterprise audiences through digital marketing (both organic and advertising tactics) or event marketing. Your main responsibility will be to plan & execute brand awareness and lead generation activities.

This role involves growing and managing the marketing team on a daily basis (both in-house and external partners). In this position, you will coordinate and collaborate closely with other members of the product, marketing, and sales teams. This role requires a deep understanding of our offering and will suit perfectly analytical thinking individuals with the ability to see the bigger picture and a pragmatic approach. You will report directly to a board member.

Join us and have a real impact on driving the future of mobility, while working with open-minded tech enthusiasts in a great atmosphere.

Responsibilities

Co-create and execute the marketing strategy
Manage marketing team on a daily basis
Drive the team development process
Plan and manage digital marketing campaigns
Build and manage sustainable lead funnel
Build strategies to generate leads, nurture prospects, and qualify opportunities for our sales team
Measure, analyze, optimize, and report the performance of all marketing activities
Manage content distributed across all digital channels
Manage all digital channels including website, blog, social media, as well as other external
Assure content quality and brand consistency of all marketing activities
Identify trends, verify new solutions, and deliver growth strategies
Collaborate with other teams at Grape Up, e.g., Marketing, Product, Sales, Employer Branding
Coordinate 3rd party agencies and external partners (e.g. copywriting, SEO, PR)

Requirements

Minimum 5 years of experience in a similar position
Very good understanding of digital marketing
Experience with B2B marketing globally (inc. Europe & USA)
Excellent communication skills
Excellent organizational and reporting skills
Fluent Polish and good command of English
Very good understanding of marketing analytics
Experience in change management
“A match to our culture”- a team player with strong communication skills, focusing on what brings value, eager to drive change by taking the initiative and caring for an open and friendly atmosphere