Marketing Director


Kraków |



Marketing |

Grape Up is a software technology consultancy that drives the future of mobility through building custom software for the automotive and insurance industries.

We are looking for a marketing leader with experience in B2B marketing to help us go to market with our enterprise services offer as the company continuously grows and evolves with new product/service offering.

This is a unique opportunity to engage and have a real impact on driving the company’s business through marketing. In this role, you’ll be responsible for co-creating and executing go-to-market frameworks and strategies that engage enterprise audiences through digital marketing (both organic and advertising tactics) or event marketing. Your main responsibility will be to plan & execute brand awareness and lead generation activities.

This role involves growing and managing the marketing team on a daily basis (both in-house and external partners). In this position, you will coordinate and collaborate closely with other members of the product, marketing, and sales teams. This role requires a deep understanding of our offering and will suit perfectly analytical thinking individuals with the ability to see the bigger picture and a pragmatic approach. You will report directly to a board member.

Join us and have a real impact on driving the future of mobility, while working with open-minded tech enthusiasts in a great atmosphere.


Responsibilities


  • Co-create and execute the marketing strategy
  • Manage marketing team on a daily basis
  • Drive the team development process
  • Plan and manage digital marketing campaigns
  • Build and manage sustainable lead funnel
  • Build strategies to generate leads, nurture prospects, and qualify opportunities for our sales team
  • Measure, analyze, optimize, and report the performance of all marketing activities
  • Manage content distributed across all digital channels
  • Manage all digital channels including website, blog, social media, as well as other external
  • Assure content quality and brand consistency of all marketing activities
  • Identify trends, verify new solutions, and deliver growth strategies
  • Collaborate with other teams at Grape Up, e.g., Marketing, Product, Sales, Employer Branding
  • Coordinate 3rd party agencies and external partners (e.g. copywriting, SEO, PR)

Requirements


  • Minimum 5 years of experience in a similar position
  • Very good understanding of digital marketing
  • Experience with B2B marketing globally (inc. Europe & USA)
  • Excellent communication skills
  • Excellent organizational and reporting skills
  • Fluent Polish and good command of English
  • Very good understanding of marketing analytics
  • Experience in change management
  • “A match to our culture”- a team player with strong communication skills, focusing on what brings value, eager to drive change by taking the initiative and caring for an open and friendly atmosphere

Nice to have


  • Experience with Hubspot (or similar CRM/Marketing automation software)
  • Knowledge of SEO methods and tools


If you're looking for an opportunity to develop your ideas, improve the way a company communicates, attract talents, and build brand awareness, you and Grape Up are a perfect match! Here we value ownership and initiative over repetitive tasks - after a few months with Grape Up team, you will see the impact of your work on the company and its brand.




Salary


15 200 - 17 000 PLN


18 000 - 20 000 PLN


apply now

Your benefits on this position



Cafeteria MyBenefit



Comfortable workstation



Integration activities & trips



Language lessons



Learning opportunities



Lunch&Learn



Private medical care



Sport activities



Wellbee mental health support



Position is held by




Feel that you fit right in?


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Marketing Director


15 200 - 17 000 PLN


18 000 - 20 000 PLN



apply now